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3 AI Tools to Revolutionize Your Marketing Workflow

Practical strategies to implement AI in your SMB marketing today and boost your ROI.

Author

Pallas Advisory
October 02, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

💫 Current thoughts: Often times, I’m just doing the work. Today’s blog, I write about how you can step above the fray - look at your workflows and uncover areas of automation. Using OpenAI’s o1 model and Advanced Voice Mode (just released) I was able to uncover first that my blog process has 12 steps and definitely there is room for automation and improvement. Check it out. This concept really can work with any process and I think it’s a great way to improve efficiency.

This Week's Breakdown

Weekly Blog

AI-Driven Marketing Transformation: Combining Open AI o1, Advanced voice and Loom for Productivity Gains — Pallas Advisory

Enhance your workflows by utilizing OpenAI’s latest releases alongside Loom to identify opportunities for automation.

www.pallasadvisory.com/blog/ai-marketing-workflow-optimization-smb

Conquer Content Creation with AI

Take your content generation with AI to the next level - make sure it stands out amongst all the generic output with these tips & tricks.

stan.store/PallasAdvisory/p/conquer-content-creation-with-ai

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Five Key Stages For AI And Business Outcome Alignment

AI is not a destination, but a continuous process of learning, experimenting, standardizing, innovating and, eventually, leading.

www.forbes.com/councils/forbestechcouncil/2024/09/27/five-key-stages-for-ai-and-business-outcome-alignment

How AI Can Maximize Productivity In An Organization

AI-powered tools can solve many communication challenges in business and provide tools for instant support.

www.forbes.com/councils/forbestechcouncil/2024/09/27/how-ai-can-maximize-productivity-in-an-organization

Creating the future of work through the power of people and AI

How to navigate generative AI in the workplace

www.techradar.com/pro/creating-the-future-of-work-through-the-power-of-people-and-ai

Small Businesses Aren't Using AI Like You Think – Here’s The Reality

A survey says that 98% are using AI. But that's misleading.

www.forbes.com/sites/quickerbettertech/2024/09/26/small-businesses-arent-using-ai-like-you-think--heres-the-reality

Will Al Eliminate Your Job in the Next 5 Years?

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

hbr.org/data-visuals/2024/05/will-al-eliminate-your-job-in-the-next-5-years

Six Ways To Empower The Workforce For The AI-Driven Future

The future workforce needs to be fluent in the language of technology.

www.forbes.com/councils/forbestechcouncil/2024/09/26/six-ways-to-empower-the-workforce-for-the-ai-driven-future

Many small businesses say they're "too scared" to use AI

SMBs are calling for simpler AI

www.techradar.com/pro/many-small-businesses-say-they-re-too-scared-to-use-ai

AI powered martech and automation to drive marketing success

Artificial intelligence is a game-changer for marketers, knowing what type of AI powered martech can help you drive your goals is key to better results.

martechseries.com/mts-insights/staff-writers/optimizing-ai-and-automation-in-marketing-and-martech

Prompt of the Week:

I recommend Perplexity for this prompt since it is focused on more on real time information - an easy way to arm yourself before any meeting.

I'm preparing for a client meeting in the [specific industry] sector. Provide a SWOT analysis of this industry, highlighting how AI is impacting each area.

Just Because (nature-themed)

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