What My Dutch Washing Machine Taught Me About Marketing AI

"It wasn't the work that broke me, it was remembering everything." This case study reveals how ChatGPT eliminated overload during an international move, with specific techniques marketing teams can implement immediately—replacing scattered notes with centralized intelligence and reclaiming mental bandwidth for strategic work.

In its first phase, AI helped us automate routine tasks. In its next phase, it will support and enhance executive judgment.

If and when AI will start replacing human labor has been the subject of numerous debates. 

If you think job automation from AI is still a decade away, you’re missing what’s happening right now.

Centralizing fragmented customer data before implementing AI is crucial for successful personalization. Ulta Beauty's 95% repurchase rate shows how this foundational step enables precise targeting. The lesson: Get your data house in order before pursuing AI-driven marketing.

We are beginning a cognitive migration: Away from what AI now does well, and toward a redefinition of what humans are now made for.

Job cuts are hitting knowledge workers from entry-level to management, from tech-forward companies to more staid corners of Corporate America