AI Strategist
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New Pew Data: The 28% AI Trust Gap Driving 1.5x Faster Growth

New Pew Data: The 28% AI Trust Gap Driving 1.5x Faster Growth

April 2025 research confirms it: Women's cautious approach to AI isn't just valid—it's generating measurable ROI.

Pallas Advisory
April 16, 2025 • Estimated Reading Time: 5 minutes

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Welcome, AI Strategists

💫 Current thoughts: There is always breaking news around AI - I cannot keep up. But a newly released study from Pew caught my attention. Tech is already male dominated but the gap seems to be widening even more when it comes to AI. I’m all for the cautious approach but not at the expense of progress. I review the study, case studies overcoming this and suggest some ways to bridge the gap in this week’s article. As a woman-led company - a topic near and dear to me.

Weekly Blog

The Widening AI Gender Gap: New Research Confirms Women Marketers' Concerns Are Valid (And Valuable)

April 2025 Pew research confirms a critical finding: while 58% of male AI experts trust AI for decision-making, only 30% of women share this trust. This skepticism isn't a limitation—it's driving measurable success, with inclusive brands growing 1.5x faster.

pallasadvisory.com/2025/04/15/ai-gender-gap-research-womens-marketing-advantage-pew-2025

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Five Ways To Increase Readiness Using AI Across Your Organization

Incorporating AI into your organizational strategy is no longer a luxury—it's a necessity.

www.forbes.com/councils/forbestechcouncil/2025/04/15/five-ways-to-increase-readiness-using-ai-across-your-organization

How has AI helped you gain a competitive advantage as a small business?

Unlocking the potential of artificial intelligence, small businesses have transformed their operations and gained a competitive edge. This article distills expert insights on practical AI applications that are reshaping various business processes.

techbullion.com/how-has-ai-helped-you-gain-a-competitive-advantage-as-a-small-business

Why AI proficiency is today’s must-have marketing skill | MarTech

This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt.

martech.org/why-ai-proficiency-is-todays-must-have-marketing-skill

Five Transformative AI Technology Trends Shaping 2025

These trends will blur the lines between human and machine intelligence, unlocking productivity and creativity.

www.forbes.com/councils/forbestechcouncil/2025/04/15/five-transformative-ai-technology-trends-shaping-2025

OpenAI’s Latest Breakthrough: AI That Comes Up With New Ideas

Even as artificial intelligence has made strides in summarizing research papers or solving mathematical problems, professionals in many fields still believed humans would be in charge of coming up with ideas for new discoveries. Now AI is getting good at such brainstorming, too.

www.theinformation.com/articles/openais-latest-breakthrough-ai-comes-new-ideas

ChatGPT’s memory can now reference all past conversations, not just what you tell it to

ChatGPT Plus and Pro users can access the updated Memory feature.

venturebeat.com/ai/chatgpts-memory-can-now-reference-all-past-conversations-not-just-what-you-tell-it-to

Prompt of the Week:

Let’s face it: AI lingo can sound like sci-fi. This prompt is about keeping it real and helping others (and yourself) feel less intimidated and more curious about how it actually works.

Explain a commonly misunderstood AI concept (like machine learning, NLP, or predictive analytics) to a colleague who is wary of buzzwords. Keep it simple, real, and helpful.

Just Because

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