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AI Marketing in 2025: Turning Data into Competitive Advantage

Learn the three core areas that separate winning marketing teams from the rest...

Author

Pallas Advisory
February 05, 2025 • Estimated Reading Time: 6 minutes

Welcome, AI Strategists

💫 Current thoughts: Week three of my series on data - I write about the data foundation for successful AI. While everyone else is focused on the next latest shiny object (aka DeepSeek), there’s still foundational work we all need to do for successful AI implementation. Read more in this week’s blog.

Also, seriously, can we get some better naming for these things?? Both OpenAI and Google now have a model called Deep Research. And while I get it - they do research, this naming stuff is driving me crazy - though I will say, the tech is impressive. I’ll be writing more about that next week.

This Week's Breakdown

Weekly Blog

AI Marketing in 2025: Turning Data into Competitive Advantage - Pallas Advisory

Explore how organizations are leveraging their data readiness to gain significant competitive advantages. Through examples and practical strategies, learn how to enable predictive customer engagement, agile decision-making, and enhanced team performance while preparing for the next frontier of autonomous marketing.

pallasadvisory.com/2025/02/04/ai-marketing-in-2025-turning-data-into-competitive-advantage

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Klarna’s CEO warns AI will replace human workers—and his company is already living it

“I am of the opinion that AI can already do all of the jobs that we, as humans, do,” Sebastian Siemiakowski said.

fortune.com/2025/02/03/klarna-ceo-ai-replacing-human-workers

Better together: AI, no-code, and the human workforce

I've noticed people fixating on whether AI will replace jobs (see above article ⬆️) when the real opportunity is combining AI with no-code tools. This lets marketing teams build custom solutions without technical expertise, freeing up time for strategic work while keeping humans at the center of decision-making.

www.techradar.com/pro/better-together-ai-no-code-and-the-human-workforce

Generative AI Vs. Agentic AI: The Key Differences Everyone Needs To Know

This article breaks down these two types of artificial intelligence in simple terms, exploring their unique roles, capabilities, and potential.

www.forbes.com/sites/bernardmarr/2025/02/03/generative-ai-vs-agentic-ai-the-key-differences-everyone-needs-to-know

OpenAI’s new agent can compile detailed reports on practically any topic

In just minutes, Deep Research can produce reports that would take humans “tens of hours” to complete. (not to be confused with Google’s Gemini Deep Research…)

www.technologyreview.com/2025/02/03/1110826/openais-new-agent-can-compile-detailed-reports-on-practically-any-topic

Data literacy for marketers: What you need to know

The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead.

martech.org/data-literacy-for-marketers-what-you-need-to-know

How to optimize your content for AI search and agents | MarTech

Traditional SEO tactics aren't enough for AI visibility. Beyond keywords and backlinks, clean HTML structure and fast load times are now critical for AI crawlers.

martech.org/how-to-optimize-your-content-for-ai-search-and-agents

Council Post: Don't Just Expect More AI In 2025—Expect Better AI, Fueled By Real-Time Data

Real-time data streaming will be the backbone of effective AI marketing in 2025. While most focus on AI models, success will depend on how quickly we can feed AI systems with fresh data to enable truly personalized customer experiences. The foundation matters more than the AI itself.

www.forbes.com/councils/forbestechcouncil/2025/02/04/dont-just-expect-more-ai-in-2025-expect-better-ai-fueled-by-real-time-data

Prompt of the Week:

Here’s a good prompt to help you do a little research. I recommend ChatGPT or Perplexity for this since it has web search as part of the ask. Remember, don’t get AI just for AI’s sake, determine your key challenges and then research. And as always, don’t buy before you try and then if you do buy, I recommend only monthly licenses - the pace of change is so fast - you don’t want to be locked in.

 

I’m interested in exploring specific AI tools or solutions to address the following challenges in my business:

  • [Challenge 1: e.g., improving customer segmentation.]

  • [Challenge 2: e.g., automating repetitive tasks in marketing operations.]

  • [Challenge 3: e.g., gaining actionable insights from data without advanced technical expertise.]

Please recommend AI tools, platforms, or frameworks for each challenge, tailored to our current tech stack ([List of Tools]) and industry. Include:

  1. Tool Features: What key functionalities make these tools ideal for solving our challenges?

  2. Implementation Guidance: How should we approach integrating these tools into our workflows with minimal disruption?

  3. ROI Potential: What benefits can we expect in terms of time, cost savings, or improved outcomes?

  4. Scalability: How well do these tools adapt as our needs grow or evolve?

If possible, share real-world examples or case studies of similar companies using these tools successfully.

 

Just Because

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