AI Marketing in 2025

Why Your Data Strategy Can't wait

Author

Pallas Advisory
January 22, 2025 • Estimated Reading Time: 6 minutes

Welcome, AI Strategists

💫 Current thoughts: As I think about 2025 and AI, I think the core of all things we will be doing, to get the most out of AI (and AI Agents), will be related to data. We all need to get our data house in order. I’ve worked enough orgs to know that messy data is typically an issue. With the introduction of a new way to do things in late 2024 (Anthropic’s Model Context Protocol), it just reinforces this idea. In the next three weeks I’ll review this - what it is, how to prepare/what to do and how companies are already using data readiness to their advantage. No tech jargon (or at least minimal) so that you can relate it more toward your needs.

This Week's Breakdown

Weekly Blog

AI Marketing in 2025: Why Your Data Strategy Can't Wait

The emergence of Anthropic's Model Context Protocol in late 2024 marks a turning point for marketing teams. This article explores why having a solid data foundation is no longer optional, revealing how data-ready organizations are outperforming competitors and providing practical steps to assess and improve your team's data readiness.

pallasadvisory.com/2025/01/21/mcp-marketing-potential

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Looking At The Crystal Ball: 2025 Predictions For Agentic AI

The real power of AI in 2025 won't be in isolated tools, but in multiple AI agents working together to deliver complete business services. For marketers, this means moving beyond basic AI assistants to automated systems that can handle entire marketing workflows with minimal supervision.

www.forbes.com/councils/forbestechcouncil/2025/01/21/looking-at-the-crystal-ball-2025-predictions-for-agentic-ai

Why Companies That Wait to Adopt AI May Never Catch Up

I believe the 'fast follower' approach to AI adoption is a dangerous trap for marketers. While it feels safe to wait, building effective AI systems takes months of training data and integration. Starting small today with proven tools like ML for customer analytics builds essential learning capacity for tomorrow. Read HBR’s take on this.

hbr.org/2018/12/why-companies-that-wait-to-adopt-ai-may-never-catch-up

The Importance Of Contextual Data In GenAI—And Where To Find It

Here's my take: High-performing AI isn't just about the model - it's about feeding it the right context. I've found that organizing your business data into clear categories (policies, user data, product docs) is the key first step to making AI tools actually work for your organization.

www.forbes.com/councils/forbestechcouncil/2025/01/21/the-importance-of-contextual-data-in-genai-and-where-to-find-it

Ensuring SMBs don’t get left behind in the Gen AI wave

I've noticed many SMBs get overwhelmed by all the AI tools available today (myself included). The key isn't finding every AI solution - it's starting with your specific business challenges and working backward to find the right tool. This focused approach makes AI adoption more manageable and strategic.

www.techradar.com/pro/ensuring-smbs-dont-get-left-behind-in-the-gen-ai-wave

Not just hype — here are real-world use cases for AI agents

Here's how robotics manufacturing company Baca Systems and corporate food ordering platform ezCater are using Salesforce's AI agents.

venturebeat.com/ai/not-just-hype-here-are-real-world-use-cases-for-ai-agents

Don't have the time to implement time-saving AI tools? Here's what to do.

I've noticed the biggest barrier to AI adoption isn't technology - it's our packed schedules. Start by identifying one low-value task in your marketing workflow and replace it with an AI solution. This small step creates the bandwidth needed for broader AI integration.

martech.org/dont-have-the-time-to-implement-time-saving-ai-tools-heres-what-to-do

The Future Of AI Is Completely Personal

The real power of AI isn't in generic solutions - it's in personalization. I've observed that AI tools integrated with your company's specific data and workflow patterns can boost productivity.

www.forbes.com/councils/forbestechcouncil/2025/01/17/the-future-of-ai-is-completely-personal

Prompt of the Week:

This one is a little more detailed but it’s a handy one for your next campaign. Remember, the more context, the better the outcome. Never accept the first output, always ask it to review and improve. This would work with any LLM chatbot (ChatGPT, Claude, Gemini, etc.)

 

I am planning my next marketing campaign and want to leverage predictive analytics to make data-driven decisions. My goal is to optimize [specific campaign goal, e.g., customer acquisition, retention, upselling].

Here are the key details of my campaign:

Target Audience: [Provide demographic and behavioral data if available, e.g., women aged 25–34, interested in eco-friendly products.]

Campaign Channels: [List channels, e.g., email, social media, PPC ads, etc.]

Available Data: [Describe your data sources, e.g., historical sales data, customer engagement metrics, website traffic analytics.]

Key Questions:

What are the most likely customer segments to engage with this campaign?

What type of content or messaging will most likely resonate with each segment?

Which channels are predicted to generate the highest ROI?

Constraints or Considerations: [Mention your budget, time frame, or other limitations.]

Using predictive analytics techniques, such as [specific method if known, e.g., regression models, clustering, or machine learning algorithms], help me:

1 - Identify actionable insights from my data.

2 - Create a predictive model to anticipate campaign outcomes.

3 - Recommend strategies or next steps based on predictions.

 

Just Because

Unlock the full potential of your workday with cutting-edge AI strategies and actionable insights, empowering you to achieve unparalleled excellence in the future of work. Download the free guide today!

Interested in starting your own newsletter?
Use this link and get a free 30-day trial + 20% OFF for 3 months.*

*A commission is earned if a purchase is made through this link.