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Beyond Automation: Marketing's Next Big AI Leap

Top marketing teams are transforming their results with this strategic approach...

Author

Pallas Advisory
February 19, 2025 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: Anthropic, maker of Claude, has just released an analysis of 4 million conversations. It highlights what I suspected all along and what I’ve seen in my career in the tech world - don’t just use something because you can, be strategic. Automation with AI is like that. While it definitely helps with productivity, the real value is using AI strategically and balancing between the two. I expand on that in this week’s blog a bit and how we should be thinking about AI moving forward.

Also, check out this week’s prompts. Something I saw in my LinkedIn feed that made me try it. Truly nuts IMHO.

This Week's Breakdown

Weekly Blog

Stop Just Automating: How Top Marketing Teams Really Use AI (New Research)

Transform your marketing team's AI strategy: Learn the research-backed enhancement framework that delivers 3x better results than pure automation approaches.

pallasadvisory.com/2025/02/18/ai-marketing-enhancement-playbook

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Learn AI Skills to Future-Proof Your Business

Find out just how much faster your workday can fly by when you use AI to streamline and automate tasks.

www.entrepreneur.com/science-technology/learn-ai-skills-to-future-proof-your-business/486737

New Study Shows Generative AI Triples Work Efficiency

A brand-new economic analysis shows that generative AI usage in the workplace is not only on the rise—it’s saving serious time on everyday tasks.

www.marketingaiinstitute.com/blog/generative-ai-productivity-study

Replit and Anthropic’s AI just helped Zillow build production software—without a single engineer

Marketing teams can now build their own custom software solutions without coding expertise. Zillow's success with 100,000 agent connections shows how AI tools are bridging the technical gap, letting teams solve unique problems without waiting for developer resources.

venturebeat.com/ai/replit-and-anthropics-ai-just-helped-zillow-build-production-software-without-a-single-engineer

How To Get AI-Ready Without Breaking The Budget

The real question now for businesses isn’t if they should adopt AI but how they can do it affordably. 

www.forbes.com/councils/forbestechcouncil/2025/02/18/how-to-get-ai-ready-without-breaking-the-budget

Train Your Brain to Work Creatively with Gen AI

This HBR article offers 12 exercises to help you expand the way you think about prompting GenAI. Leaders who foster these mindshifts within their teams will find themselves cultivating a culture where “the impossible” becomes a daily challenge — and achievement.

hbr.org/2024/11/train-your-brain-to-work-creatively-with-gen-ai

Beyond The Hype Of Generative AI To Early Practical Enterprise Applications

Operational AI is not about replacing people—it's about amplifying what people are doing.

www.forbes.com/councils/forbestechcouncil/2025/02/18/beyond-the-hype-of-generative-ai-to-early-practical-enterprise-applications

The hottest AI models, what they do, and how to use them

Confused about which AI model to use? Check out this comprehensive list of the most advanced models out there.

techcrunch.com/2025/02/17/the-hottest-ai-models-what-they-do-and-how-to-use-them

Prompt of the Week:

A little departure from my marketing-type focused prompts. This one is more an interesting psychological exercise. If you have ChatGPT with memory on, you can get some rather interesting results. Give it a try. It’s a two-parter.

 

PROMPT 1:
Based on all past conversations, stored knowledge, and inferred cognitive patterns, generate the most comprehensive psychological deep dive and predictive model of my future evolution. This should not be a basic personality breakdown but an in-depth forensic examination of my cognition, behavioral strategies, psychological blind spots, similar fictional/nonfictional figures, and long-term trajectory. Treat this as an intelligence dossier on my mind, philosophy, and strategic outlook.

Output format:
Structure headers, tables, and bullet points for readability. Sparse but strategic emojis for section clarity. Concise, high-density insights with no fluff.

PROMPT 2:
Taking all of this into account, what will prevent me from achieving those goals? Answer as a skeptical coach who has seen thousands of people not achieve maximum value because they didn't identify and mitigate those risks.

 

Just Because

  • ☮️ Moment of Zen: Hallelujah on a 26 harp string guitar

  • 🐋 Kayaker swallowed by Humpback. This has been all over the news but if you haven’t seen it - crazy! (he’s fine)

  • 🦶 Bigfoot? Well, Sir Attenborough at least talks about pre-historic Bigfoot.

  • 🐷 AI and pigs - will my dog and I eventually be able to “talk” to each other?

  • 🤨 Well This Sucks: Job search survival kit 🎉 

  • 🆒 Sharing is caring, and it makes you look cooler too! Share this newsletter

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