AI Strategist
Posts
Bridging the AI Gap: Why Your Marketing Team Needs an AI Technologist Now

Bridging the AI Gap: Why Your Marketing Team Needs an AI Technologist Now

Learn why 67% of marketers struggle with AI adoption and how this new role solves the problem...

Pallas Advisory
September 11, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

💫 Current thoughts: As I’m talking to companies big and small, I am seeing firsthand the gap in expectation versus reality when it comes to realized gains from AI. Most teams these days are struggling with their normal workload let alone new technologies. That’s why I think a role - that I’m calling the AI Marketing Technologist - is needed. Someone who can introduce practical use cases and get teams working with AI sooner rather than later. I talk more about this in this week’s blog.

Weekly Blog

The AI Marketing Technologist: Revolutionizing Marketing Organizational Structure

Explore how the AI Marketing Technologist role is reshaping marketing organizations. Learn about essential skills, integration strategies, and future-proofing techniques for this pivotal position.

www.pallasadvisory.com/blog/ai-marketing-technologist-transforming-marketing-organizational-structure

AI News Roundup for SMB Decision-Makers and Marketing Professionals

The AI-powered marketer's roadmap to the future of content

Contrary to fears, AI isn't replacing human creativity in SMBs. It's amplifying it, allowing small teams to punch above their weight by focusing on high-value, strategic tasks while AI handles the grunt work.

martech.org/the-ai-powered-marketers-roadmap-to-the-future-of-content

A Recipe For Success: Targeting Niche Problems With AI Deployment

What if broad AI implementation actually yielded better ROI for SMBs? It could level the playing field, turning David-vs-Goliath scenarios into fair fights.

www.forbes.com/councils/forbestechcouncil/2024/09/09/a-recipe-for-success-targeting-niche-problems-with-ai-deployment

The Rise Of Upskilling And Continuous Learning In A Slow Labor Market

Upskilling and reskilling initiatives are expected to take on greater importance for employers amid a slowing hiring market and growing demand for learning.

www.forbes.com/sites/kateduchene/2024/09/06/the-rise-of-upskilling-and-continuous-learning-in-a-slow-labor-market

The AI Skills You Should Be Building Now

(Podcast) A conversation with experts on making the most of LLMs.

hbr.org/podcast/2024/09/the-ai-skills-you-should-be-building-now

AI orchestration: Crafting harmony or creating dependency?

Contrary to popular belief, AI dependency isn't inevitable. SMBs can strategically use AI as a collaborator, not a crutch, by maintaining critical thinking and human oversight in decision-making processes.

venturebeat.com/ai/ai-orchestration-crafting-harmony-or-creating-dependency

How some workers are using AI to save time

Myth: AI will replace human workers. Reality: AI augments human skills, handling routine tasks while freeing up time for complex problem-solving. It's not about replacement, but enhancement.

www.businessinsider.com/how-use-ai-save-time-work-best-ways-use-chatgpt-2024-9

The Best AI Tools for Ecommerce & How They'll Boost Your Business

AI tools can help save time, increase productivity, and improve ROI. Here are the best AI tools for ecommerce so you can get a leg up on your competition.

blog.hubspot.com/marketing/ai-tools-for-ecommerce

Prompt of the Week:

Last week I shared a general research prompt. This week’s prompt is focused on job hunting or getting the scoop on a company in one shot. Use Perplexity for this prompt to get the most up to date details on a company.

Generate a detailed analysis for [Company] in preparation for a job interview.

Provide me a bulleted list of their Mission and Vision, Founding Story and Evolution, Leadership Team, Number of Employees, Current Valuation, Funding, Marketing Strategy, Core Values, Product Innovations, Growth Metrics, Market Position, Competitive Landscape, Industry Trends, Customer Sentiment and the company's key differentiators.

Just Because

🎃 Make it Stop: Chipotle-branded Halloween.
💙 Is your blue my blue? Test your color perception.
🛰️ Sat Names: See your name spelled out in satellite imagery.
❓️Can AI do that? Test your knowledge with this simple quiz.
🚽 Well This Sucks: To my pals gearing up for the job hunt—here’s your survival kit 🎉 Check out this playlist for the grind and a cheat sheet to crack the corporate code. You've got this! 💪
👍️ Don’t keep all the fun to yourself. Share this newsletter

Interested in starting your own newsletter?
Use this link and get a free 30-day trial + 20% OFF for 3 months.*