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AI-Powered Marketing: A Woman Leader's Guide to Success

AI-Powered Marketing: A Woman Leader's Guide to Success

65% of women feel unprepared for AI. Join the 35% leading the revolution. Start your journey

Pallas Advisory
August 21, 2024 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: As a woman navigating the AI revolution in marketing, I've been pondering its impact on our careers. While studies show women might be more vulnerable to AI-driven job displacement, I'm seeing this as our moment to shine. Our so-called "soft skills" like creativity, empathy, and problem-solving are becoming our secret weapons in the AI age. But we can't just sit back. I've been diving deep into AI education, experimenting with AI tools in my work, and seeing amazing results. The stats are clear: 90% of women see AI as crucial for career growth, but only 35% feel equipped to use it. That gap? That's our chance to lead the charge, level the playing field, and redefine leadership in the AI era. It's time for us to drive change, not just adapt to it. Read more about my thoughts on women in AI and marketing in this week's blog post.

Weekly Blog

AI and Women in Marketing: Bridging the Gap and Seizing Opportunities

Recent studies show that women in business see generative AI as key for career growth, but many feel unprepared to use it. With the AI market set to hit $380B by 2027, there's a clear call to action for women to lead the AI-driven future of business.

www.pallasadvisory.com/blog/ai-and-women-in-marketing-bridging-the-gap-and-seizing-opportunities

AI News Roundup for SMB Decision-Makers and Marketing Professionals

How marketing workflows will change with AI

Looks like AI's shaking things up in marketing, changing how we work and what jobs look like – it's not about replacing humans, but teaming up to do cooler stuff.

martech.org/how-marketing-workflows-will-change-with-ai

The Future Of Work: AI-Driven Belonging And Empowerment, Not Micromanagement

Companies must prioritize fostering a sense of connection between employees and the organization.

www.forbes.com/councils/forbestechcouncil/2024/08/19/the-future-of-work-ai-driven-belonging-and-empowerment-not-micromanagement

How small businesses can harness the productivity power of AI

Ever feel like you're running on a treadmill while the rest of the world's in a marathon What's holding you back from boosting your productivity game?

www.techradar.com/pro/how-small-businesses-can-harness-the-productivity-power-of-ai

AI’s Next Frontier: Top Trends That Will Impact Business Growth

This latest article is basically a wake-up call for businesses to get their AI act together, highlighting both the cool new stuff coming our way and the potential headaches we might face.

www.forbes.com/councils/forbestechcouncil/2024/08/19/ais-next-frontier-top-trends-that-will-impact-business-growth

What Companies Don’t Know About How Workers Use AI

Leaders using AI must navigate evolving tools and cultural shifts. Studies show gaps in understanding staff AI use and trust. This article gives leaders 3 tips for managing control and trust in AI: evaluate current AI use, empower managers to build trust, and adopt a purpose-driven AI strategy over fear-driven methods.

hbr.org/2024/05/research-what-companies-dont-know-about-how-workers-use-ai

The Great Tech Reset: Unpacking The Layoff Surge Of 2024

The tech industry's current wave of layoffs raises critical questions about AI's impact, workforce resilience, and the future of work in an evolving digital landscape.

www.forbes.com/sites/emilsayegh/2024/08/19/the-great-tech-reset-unpacking-the-layoff-surge-of-2024

AI Smarts And Human Hearts: The New Work Dynamic

While AI is transforming the workplace, people are still necessary. By combining human ingenuity with AI's power, businesses can create a future where both thrive.

www.forbes.com/sites/rhettpower/2024/08/18/ai-smarts-and-human-hearts-the-new-work-dynamic

At risk of being left behind on AI, SMBs focus on the art of the possible

Small businesses are finding clever ways to hop on the AI train without breaking the bank, from partnering up to using AI-as-a-service options.

www.cio.com/article/3487374/at-risk-of-being-left-behind-on-ai-smbs-focus-on-the-art-of-the-possible.html

Prompt of the Week:

Another prompt for data types. I think ChatGPT does a solid job with analysis. Once you've got the data ready, you can also whip up some cool visuals or dashboards. Just a heads-up: Always prioritize privacy! Only use data permitted by your company. If there's no policy in place, it's best to play it safe and anonymize everything.

I want to identify trends and patterns in my dataset over time. How can I analyze time-series data to uncover significant trends, seasonal patterns, and anomalies? What methods and visualizations should I use to make this analysis clear and actionable?

[Attach/Link Dataset]

Just Because

🧠 New frontier: Literal human-powered AI…
🐱 Cat Chores: Finally, a cat working to pay rent.
🚽 Well This Sucks: For my pals bracing for layoffs - here's a survival kit (with a dash of snark), a mixtape for the grind, and a decoder for the corporate mumbo jumbo.
🔥 Empowered AI: Resources page for all things downloadable and to test drive.
👍️ Don’t keep all the fun to yourself. Share this newsletter

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