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Frustrated with generic AI rewrites destroying your best content?

I built a custom AI tool to stop marketers from letting AI ruin their best content.

Author

Pallas Advisory
August 06, 2025 • Estimated Reading Time: 6 minutes

Welcome, AI Strategists

💫 Current thoughts: Everyone's asking AI to 'optimize' their content. Almost no one's asking what's already working. Last week, this gap hit me hard enough that I built a tool to solve it. In today's post, I'm breaking down why AI rewrites are often making content worse—and showing you the diagnostic-first approach that's driving my 130% increase in AI referral traffic.

This Week's Breakdown

Weekly Blog

The AI Rewrite Trap That Made Me Build Something

Worried AI will ruin your high-performing content? Learn a diagnostic-first approach to Generative Engine Optimization (GEO) that enhances your content's authority and protects your unique voice from being automated into oblivion.

pallasadvisory.com/2025/08/05/ai-rewrite-trap-tool

AI News Roundup for SMB Decision-Makers and Marketing Professionals

How to Get Your Business Recommended by AI Tools Like ChatGPT — and Win More Clients

AI tools like ChatGPT are now recommending businesses — here's how to make sure yours gets picked.

www.entrepreneur.com/growing-a-business/how-to-get-your-business-recommended-by-ai-tools-like/494492

SEO strategies: How to rank in the age of AI

An effective SEO strategy boosts search visibility, drives organic traffic, and enhances user experience. Learn key phases, common pitfalls, and AI's impact.

zapier.com/blog/seo-strategies

The Future Of Work Is Human-Led And AI-Powered

I keep hearing statements such as: AI is going to affect everyone's job, and AI will be doing what most of us are doing now. And that's making a lot of people anxious.

www.forbes.com/sites/peterbendorsamuel/2025/08/05/the-future-of-work-is-human-led-and-ai-powered

The next big thing in AI is agents, but is your data ready?

The AI agent gold rush reveals a critical blind spot: data architecture. While competitors race to deploy agents, the real competitive advantage lies in identity resolution and unified customer data. Companies investing in robust data foundations now—not just flashy AI interfaces—will separate themselves when agents become table stakes across industries.

www.techradar.com/pro/the-next-big-thing-in-ai-is-agents-but-is-your-data-ready

How AI Makes the Go-to-Market Process Faster — Plus the Best Ways to Use It

AI has the power to completely transform how companies go to market, but in order to unlock AI's full potential, companies must first set clear objectives, break down data silos and empower teams to use it.

www.entrepreneur.com/science-technology/how-ai-makes-the-go-to-market-process-faster-plus-the/492839

Making AI deep research work for strategic marketing tasks

For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.

martech.org/making-ai-deep-research-work-for-strategic-marketing-tasks

How Generative AI Is Changing The Way We Work

Generative AI is reshaping work, from boosting productivity, enhancing creativity, and transforming how teams draft, analyze, and collaborate every day.

www.forbes.com/sites/kathleenwalch/2025/08/03/how-generative-ai-is-changing-the-way-we-work

Prompt of the Week:

Before you can create consistent, authentic content with AI, you need to define your brand voice. This prompt acts as a strategic partner to help you codify your unique voice, tone, and style. Use the output as a guide for all future AI-assisted content creation to ensure it always sounds like you.

Act as a brand strategist and expert copywriter. Your goal is to help me define and codify my brand's unique voice so I can create consistent content. Ask me the following questions one by one. Wait for my response to each question before asking the next. After I have answered all the questions, synthesize my answers into a concise "Brand Voice Blueprint" with clear sections for:

1.  Core Brand Personality (3-5 descriptive adjectives)

2.  Tone Profile (Where we land on sliders like: Formal vs. Casual, Humorous vs. Serious, Technical vs. Simple)

3.  Rhythm and Pacing (e.g., "Uses a mix of short, punchy sentences and longer, more descriptive ones.")

4.  Words We Use (A list of preferred words or phrases)

5.  Words We Avoid (A list of jargon or phrases to never use)

Here are the questions you will ask me:

1.  If your brand were a person, who would it be (a celebrity, a historical figure, a fictional character)? What three words best describe them?

2.  Who is your primary audience, and what is your relationship to them (e.g., a teacher, a trusted guide, a peer)?

3.  What is the single most important feeling you want your audience to have when they read your content?

4.  Share a link to a piece of your content that you feel perfectly captures your desired voice.

5.  Are there any common industry buzzwords or clichés you absolutely hate?

The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.

This guide distills 10 AI strategies from industry leaders that are transforming marketing.

  • Learn how HubSpot's engineering team achieved 15-20% productivity gains with AI

  • Learn how AI-driven emails achieved 94% higher conversion rates

  • Discover 7 ways to enhance your marketing strategy with AI.

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