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Outsell Bigger Teams with AI: The PRIME Framework for SMBs

Outsell Bigger Teams with AI: The PRIME Framework for SMBs

Discover how to personalize outreach, uncover hidden decision-makers, and save hours using AI. Your next prospecting call just got easier.

Pallas Advisory
April 23, 2025 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: When I first started using AI, it felt very disconnected and one-off especially when doing research. With that in mind, I’ve developed a framework for sales to really focus their efforts so they don’t waste too much time with the basics and can focus more on the personalization that AI cannot do. I talk about it in this week’s article. Take a look.

Weekly Blog

Cut Sales Research Time by 80%: How SMBs Use AI to Outsell Bigger Teams

Small teams can now compete like big ones. Learn how the PRIME Framework helps SMBs research prospects 5x faster and personalize sales outreach using AI. If you’re short on time and big on growth goals, this 5-step guide will change the way you sell.

pallasadvisory.com/2025/04/22/ai-sales-research-framework-smbs

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Strategically Implementing AI: A Guide For Businesses

I've noticed many businesses rush into AI adoption without a clear purpose. The key isn't having AI - it's solving specific business problems. Start by identifying your core challenges and desired outcomes, then choose tools that directly address those needs. AI should serve your strategy, not drive it.

www.forbes.com/councils/forbestechcouncil/2025/04/22/strategically-implementing-ai-a-guide-for-businesses

Why Do So Many Data Science And AI Projects Fail? The Missing Human Factor

In the end, the most sophisticated data strategy is only as strong as the people behind it.

www.forbes.com/councils/forbestechcouncil/2025/04/21/why-do-so-many-data-science-and-ai-projects-fail-the-missing-human-factor

A customer support AI went rogue—and it’s a warning for every company considering replacing workers with automation

A hallucinating customer support bot—and a viral backlash—shows how fast things can go wrong in the age of AI automation.

fortune.com/article/customer-support-ai-cursor-went-rogue

AI in the workplace: why upskilling, not fear, is the key to AI collaboration

I've noticed most companies focus on AI tools but miss the crucial step: training teams to work alongside AI, not compete with it. The key is creating role-specific AI training programs that encourage experimentation and cross-functional collaboration. This builds confidence and drives actual adoption.

www.techradar.com/pro/ai-in-the-workplace-why-upskilling-not-fear-is-the-key-to-ai-collaboration

CEOs Choose More AI, Fewer Jobs

I'm seeing a major shift: AI isn't just augmenting roles, it's replacing them at major firms. For marketing leaders, this means mapping your team's tasks to identify automation opportunities before budget constraints force reactive decisions. Smart planning today enables strategic versus rushed transitions.

www.theinformation.com/articles/ceos-choose-ai-fewer-jobs

If You're Using ChatGPT This Way, You're Doing It Wrong | Entrepreneur

I've found treating ChatGPT as a collaborative partner rather than a content vending machine transforms its value. The key is having an iterative conversation - refining outputs through specific feedback and follow-up prompts. This approach consistently produces more nuanced, original content than single-prompt requests.

www.entrepreneur.com/growing-a-business/if-youre-using-chatgpt-this-way-youre-doing-it-wrong/489366

Small AI Firms Challenge Tech Giants, Spurring Innovation

I've observed that smaller AI companies, not tech giants, are driving the most practical marketing innovations. These agile players can adapt faster to business needs and solve specific challenges like budget optimization and campaign planning. The real AI revolution is happening in specialized solutions for marketers.

www.forbes.com/sites/garydrenik/2025/04/17/small-ai-firms-challenge-tech-giants-spurring-innovation

Prompt of the Week:

Most teams waste time on stuff they don’t need to. This prompt helps you think critically about your current workflow and how AI could be a quiet hero in the background.

You're working with a small team that spends too much time on manual data entry and reporting. How would you redesign their workflow with AI to save time and reduce burnout?

Just Because

🤦‍♀️ The most hated corporate jargon: Circle back anyone??
🐶 Corgi race: take 30 second out of your day to see these athletes
🪶 Crows are smarter than we think. Another article talking about their smarts.
🐙 Live colossal squid sighting: First ever documented
🤨 Well This Sucks: Job search survival kit 🎉
🆒 Sharing is caring, and it makes you look cooler too! Share this newsletter

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