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Introducing AI Search Mastery: Why Your Marketing Strategy Needs to Evolve Now

27% of Americans have switched from Google to AI chatbots. Part 1 of my series explains why this matters and what to do first.

Author

Pallas Advisory
March 19, 2025 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: Search - be it optimization or marketing, AI is changing how we interact online and it directly impacts how we create and share content. This has been top of mind for me recently. I’m diving into how I can optimize my site (and my client’s sites) so that we show up in ChatGPT, Perplexity, etc. Over the next few weeks I dive deep and sharing with you what I’m learning as I go.

This week I focus on the why - why we need to do this - already 27% of Americans already prefer AI search with that number surely to grow as habits continue to change.

This Week's Breakdown

Weekly Blog

The Future is Now: Why AI-Driven Search Will Transform Your Marketing Strategy

AI-driven search is transforming how customers find businesses. This first installment of the AI Search Mastery series explains why 27% of Americans already prefer AI chatbots over Google, showcases early-adopter success stories, and provides five immediate actions to begin optimizing for this rapidly growing channel.

pallasadvisory.com/2025/03/14/ai-search-mastery-part-1-marketing-strategy-transformation

AI News Roundup for SMB Decision-Makers and Marketing Professionals

AI For Business: When To Use It And When To Skip It

AI can bring tremendous value to a company's operations if it is applied strategically.

www.forbes.com/councils/forbestechcouncil/2025/03/10/ai-for-business-when-to-use-it-and-when-to-skip-it

How Gen AI Could Change the Value of Expertise

Here's my take on AI's impact: While entry-level roles may shrink in some fields, AI will actually lower barriers in others by making technical skills more accessible. For marketing teams, this means focusing less on technical training and more on developing strategic, AI-enabled talent. Read more in this HBR article.

hbr.org/2025/03/how-gen-ai-could-change-the-value-of-expertise

How Intelligent Automation Contributes To Long-Term Business Success

While GenAI has garnered much of the AI spotlight, its short-term applications overshadow the long-term strategic impact made possible by intelligent automation (IA).

www.forbes.com/councils/forbestechcouncil/2025/03/10/the-ai-era-why-intelligent-automation-is-the-key-to-long-term-business-success

What Are The Key Benefits Of Working With AI Agents?

To fully benefit, we must be thoughtful about how AI technology is integrated, rather than adopting it blindly.

www.forbes.com/councils/forbestechcouncil/2025/03/11/what-are-the-key-benefits-of-working-with-ai-agents

Unlocking AI’s Transformative Potential for Competitive Edge

I believe treating AI as just another tech tool misses the point. Like electricity transformed business a century ago, AI will separate market leaders from laggards. The key is starting small: identify one high-impact use case in your marketing operations where AI can solve a real problem.

www.techradar.com/pro/unlocking-ais-transformative-potential-for-competitive-edge

Agentic, Generative, Predictive: How The AI Orchestra Works In Harmony

With different names surrounding AI, let's identify what each one actually does to maximize efficiencies and provide better service to customers.

www.forbes.com/councils/forbestechcouncil/2025/03/10/agentic-generative-and-predictive-how-the-ai-orchestra-works-in-harmony

AGI is suddenly a dinner table topic

I believe the hype around AGI distracts from what matters most: practical AI applications that solve real business problems today. Smart marketers should focus on leveraging existing AI tools for measurable ROI rather than chasing theoretical future capabilities.

www.technologyreview.com/2025/03/11/1112983/agi-is-suddenly-a-dinner-table-topic

Prompt of the Week:

I’m really liking putting ChatGPT thru its paces. Another one if you have memory on. The insights here have been kind of crazy.

 

Briefly share your role, top skills, and career aspirations with ChatGPT (2-3 sentences). Then use the following prompt:

Conduct an AI-powered Opportunity Audit tailored specifically to my situation, including:

-Top Strengths: Highlight which of my skills or experiences can best be amplified using AI.
- Emerging Opportunities: Identify at least two specific opportunities in my field (or adjacent industries) driven by recent AI advancements.
- Recommended Strategies: Suggest actionable ways to connect my strengths directly to these opportunities.
- Blind Spots: Point out one cognitive bias or assumption that could limit my ability to fully leverage AI-driven growth.

Output format: Concise bullets, clear headers, strategic emojis.

 

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