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Why ChatGPT Ignores 99% of Websites (And How to Be in the 1%)

AI search sends 96% less traffic but offers outsized brand authority when you're cited. Discover the 5 specific content formats that win in this analysis.

Author

Pallas Advisory
March 26, 2025 • Estimated Reading Time: 5 minutes

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Welcome, AI Strategists

💫 Current thoughts: The rules of AI visibility are unlike anything in traditional SEO. In part 2 of my AI Search Mastery series, uncover the proprietary signals ChatGPT and Perplexity use to select content, why 77% of citations go to specific formats, and five immediately implementable strategies to win the AI citation game.

This Week's Breakdown

Weekly Blog

Inside AI Search—Decoding How ChatGPT & Perplexity Rank Your Content

Traditional SEO won't get you noticed by AI search. This analysis reveals ChatGPT and Perplexity's hidden selection criteria, why most websites remain invisible, and five proven techniques early adopters are using to capture AI visibility before competition intensifies. (Part 2 of our AI Search Mastery series)

pallasadvisory.com/2025/03/14/inside-ai-search-decoding-how-chatgpt-perplexity-rank-your-content

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Democratization Of AI: Balancing Efficiency, Accessibility And Ethics

I've noticed many small businesses hesitate to adopt AI due to perceived complexity. You can start small - even basic chatbots and automated marketing campaigns can deliver meaningful ROI without requiring technical expertise or large investments.

www.forbes.com/councils/forbestechcouncil/2025/03/11/the-democratization-of-ai-balancing-efficiency-accessibility-and-ethics

How decision makers can overcome analysis paralysis with AI

How AI is streamlining business strategy and enhancing decision-making.

www.techradar.com/pro/how-decision-makers-can-overcome-analysis-paralysis-with-ai

SMB websites see rising traffic from ChatGPT and other AI engines

ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.

searchengineland.com/smb-websites-rising-traffic-chatgpt-ai-engines-453201

9 GenAI Strategies To Get Real Business Results

Here are key practices for building and deploying GenAI solutions that drive meaningful results.

www.forbes.com/councils/forbestechcouncil/2025/03/14/still-experimenting-with-genai-here-are-9-strategies-to-get-real-business-results

AI expert Andrej Karpathy envisions a web where 99.9% of content is optimized for AI, not humans

Former OpenAI researcher Andrej Karpathy envisions a future where large language models (LLMs) become the primary interface for content.

the-decoder.com/ai-expert-andrej-karpathy-envisions-a-web-where-99-9-of-content-is-optimized-for-ai-not-humans

Powerful A.I. Is Coming. We’re Not Ready.

Three arguments for taking progress toward artificial general intelligence, or A.G.I., more seriously — whether you’re an optimist or a pessimist.

www.nytimes.com/2025/03/14/technology/why-im-feeling-the-agi.html

No one knows what the hell an AI agent is

AI agents are all the rage. But no one knows exactly what an agent is, partly because companies define them radically differently.

techcrunch.com/2025/03/14/no-one-knows-what-the-hell-an-ai-agent-is

Prompt of the Week:

Here’s another job-focused prompt. In 2 to 3 sentences, summarize your current job and typical approach to problem-solving. Then add the below prompt

 

Imagine an ideal 'AI-augmented' competitor in my role—someone with identical skills but fully integrated with advanced AI tools. Clearly identify:

- Key Differences: How would their approach differ from mine in practical terms?
- Performance Gaps: Two specific areas or tasks where they would consistently outperform me.
- Improvement Plan: Provide actionable steps I can take immediately to match or exceed these AI-driven advantages.
- Career Impact: Project how integrating these enhancements could positively transform my career trajectory within three years.

Output format: Clear tables, brief bullet points, targeted headers, strategic emoji use.

 

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