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The SMB AI Playbook: 4 Trends to Follow, 4 Myths to Ignore

The SMB AI Playbook: 4 Trends to Follow, 4 Myths to Ignore

While others waste resources on AI myths, smart SMBs focus on these four trends. See which will transform marketing in 2025...

Pallas Advisory
March 05, 2025 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: Two model releases last week (ChatGPT 4.5 and Claude Sonnet 3.7). Don’t let all the hype distract you. This week I write about the myths and the realities, what we should be focusing on (myself included). You don’t have to be a tech wizard to start, just start. I share a few successful case studies to help you start thinking about where AI fits into your business.

Weekly Blog

AI's SMB Revolution in 2025: The Trends That Matter—and the Myths to Ignore

Four AI trends for SMBs in 2025 and four expensive myths to avoid. See how strategic automation saved one marketing leader 52 hours monthly with just $105 in tools—and how to replicate these results.

pallasadvisory.com/2025/03/04/ai-smb-trends-myths-2025

AI News Roundup for SMB Decision-Makers and Marketing Professionals

From Hunches To AI: Marketing’s Future Is Here

Discover how AI-driven conversion marketing outperforms traditional advertising. Learn how psychographic data, AR, and human creativity will shape marketing's future.

www.forbes.com/sites/michaelashley/2025/03/03/from-hunches-to-ai-marketings-future-is-here

Is Incrementalism Holding Back Your AI Strategy?

The need to tap AI to incrementally strengthen existing businesses often is causing incumbents to give short shrift to efforts that could transform their businesses. To overcome hurdles and implement dual transformation effectively, leaders should take three steps: conduct scenario planning to anticipate disruptive shifts, establish a shared leadership perspective, and turn internal capabilities into market opportunities.

hbr.org/2025/03/is-incrementalism-holding-back-your-ai-strategy

2025 has already brought us the most performant AI ever: What can we do with these supercharged capabilities (and what’s next)?

I've found the most powerful aspect of new AI models isn't raw intelligence - it's their ability to break complex problems into manageable steps. For marketers, this means we can now tackle sophisticated campaign analysis and strategy development with AI as our thinking partner. Read more in this article.

venturebeat.com/ai/2025-has-already-brought-us-the-most-performant-ai-ever-what-can-we-do-with-these-supercharged-capabilities-and-whats-next

AI's Biggest Roadblock? It's Not The Technology

(I’ve seen this firsthand) The problem is not the technology itself. The barriers lie in organizational and cultural factors like change management, data quality and workforce training.

www.forbes.com/councils/forbestechcouncil/2025/02/27/ais-biggest-roadblock-its-not-the-technology

The AI Advantage: How It Can Help Transform Your Small Business

If you start small and keep building, you’ll find that AI isn’t just another tool—it’s a game-changer for your business.

www.forbes.com/councils/forbestechcouncil/2025/02/27/the-ai-advantage-how-it-can-help-transform-your-small-business

The evolution of AI: From AlphaGo to AI agents, physical AI, and beyond

Looking at AI's evolution from AlphaGo to agentic AI, I see a clear shift from rule-following to creative problem-solving. For marketers, this means AI can now help develop innovative campaign strategies rather than just execute predefined tasks. The key is embracing AI as a strategic partner. Read more here.

www.technologyreview.com/2025/02/28/1112530/the-evolution-of-ai-from-alphago-to-ai-agents-physical-ai-and-beyond

The Next Phase Of AI: Top Trends To Watch In 2025

The companies finding success with the technology are those applying it to specific, localized business challenges.

www.forbes.com/councils/forbestechcouncil/2025/02/26/the-next-phase-of-ai-top-trends-to-watch-in-2025

Prompt of the Week:

Last week’s prompts were well received. To build on that, here’s another personal insights type of prompt. This one works best with ChatGPT if you have the memory on.

Based on everything you know about me, what unique strengths am I underutilizing? Focus on areas where I could apply these strengths more effectively in my business or personal life.

Just Because

🤖 Home robots in 2025? Should my robovac be worried?
😜 I’m really not a fan of “e-taste.” I think I would get on board with “e-smell” before I would “e-taste”
💻️ Opting out of Google search results just got easier.
🤨 Well This Sucks: Job search survival kit 🎉
🆒 Sharing is caring, and it makes you look cooler too! Share this newsletter

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