AI Marketing for Small Business

10 Tips to Boost Your Strategy

Author

Pallas Advisory
April 17, 2024 • Estimated Reading Time: 3 minutes

Welcome, AI Strategists

💫 Current thoughts: With different chatbots, you'll receive a variety of responses to your questions. Poe has made this process simpler - now you can ask all the leading models in one thread! It appears to aspire to become a top-tier assistant for all models. After testing it out, I found myself rather fond of it. Subscribing for $20 per month for an all-in-one chatbot is a smart choice compared to multiple individual subscriptions. I currently switch to Perplexity when I require a combination of chatbot and web search functionalities.

This Week's Breakdown

Weekly Blog

AI Marketing for Small Business: 10 Brilliant Tips to Boost Your Strategy — Pallas Advisory

Discover 10 brilliant AI marketing tips for small businesses to boost their strategy, level the playing field, and achieve remarkable success.

www.pallasadvisory.com/blog/ai-marketing-for-small-business-10-brilliant-tips-to-boost-your-strategy

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Adopting generative AI in marketing: strategies from a CMO

As a marketing leader, you know the pressure is on to adopt AI. But the real question is, how do you do it right? (Spoiler alert: it involves a lot of collaboration with legal.)

blogs.sas.com/content/sascom/2024/04/15/generative-ai-in-marketing

Harnessing The Power Of Generative AI For Your SMB

Generative AI, when used strategically, can help many small- and medium-sized businesses improve their current practices.

www.forbes.com/sites/forbestechcouncil/2024/04/16/harnessing-the-power-of-generative-ai-for-your-smb/?sh=1c83f6357c55

The Top 100 AI for Work – April 2024

AI is helping us work up to 41% more effectively, according to recent Bain research. We review the platforms to consider for ourselves and our teams.

www.flexos.work/learn/top-100-ai-for-work

Is the power of people skills enough to keep gen AI in check?

As generative AI rapidly automates routine tasks, tech professionals are focusing on developing critical thinking, communication, and leadership skills to stay ahead.

www.cio.com/article/2085831/is-the-power-of-people-skills-enough-to-keep-gen-ai-in-check.html

Companies That Replace People with AI Will Get Left Behind

As companies rush to integrate AI into their operations, job displacement is a growing concern. However, if companies adopt a bold and startup-like mentality, they can harness AI to innovate, create value, and protect jobs in the long run.

hbr.org/2023/06/companies-that-replace-people-with-ai-will-get-left-behind

AI 50: Companies of the Future

Last week I shared Andreessen’s list by volume. Here’s Sequoia’s list of their top 50 AI companies bucketed by type. Pretty useful if you are pondering where to focus.

www.sequoiacap.com/article/ai-50-2024

Prompt of the Week:

Prompt for Prompts: Put your chatbot to work. Ask your favorite chatbot how to work with them.

💫 Tip! Don’t take the first output. It is usually the most generic. Ask questions to ge a second, third or fourth iteration - it will definitely improve the output.

You are an AI designed to assist [INSERT PROFESSION].

Create a list of the top 10 prompts tailored for yourself. The prompts should revolve around [INSERT TOPIC]

Just Because

  • 🎸 Initially, there was Suno, which is cool, and now we have Udio, which is truly amazing. While I'm still pondering how to incorporate AI-generated music into the newsletter, the wheels are turning. Check out Dune, the musical. 😆 

  • 🚀 AI Pilot Project Launchpad. I’ve gathered some key resources, based on my experience and research, to help kick start piloting AI.

  • 💌 Enjoy what you're reading and craving daily updates? Dive into my company page, Pallas Advisory, on LinkedIn for relevant articles and musings! (link)

Don’t keep the AI Strategist a secret. Refer one person and
receive access to the Pallas Advisory’s Prompt Library. 📑