Measuring the Impact of AI Marketing

Key Metrics and ROI Strategies for SMBs

Author

Pallas Advisory
May 08, 2024 • Estimated Reading Time: 3 minutes

Welcome, AI Strategists

💫 Current thoughts: The chatbots are evolving. ChatGPT just released memory for their paid users - helping you have more personalized conversations. Claude from Anthropic just released their iOS app, putting their chatbot now in your pocket. AI on the go? I’m all for it.

This Week's Breakdown

Weekly Blog

Measuring the Impact of AI Marketing: Key Metrics and ROI Strategies for SMBs

As a small or medium-sized business (SMB) owner or marketer, you've likely embraced artificial intelligence (AI) to optimize your marketing efforts, personalize customer experiences, and drive growth. However, implementing AI marketing strategies is only half the battle.

www.pallasadvisory.com/blog/measuring-the-impact-of-ai-marketing-key-metrics-and-roi-strategies-for-smbs

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Small Business Transformations Put the AI in Main Street

By strategically leveraging AI tools, small businesses can unlock new growth opportunities, improve efficiency, and stay competitive in an increasingly AI-driven landscape.

www.pymnts.com/smbs/2024/small-business-transformations-put-the-ai-in-main-street

The Six Traits You Need To Succeed in the AI-Accelerated Workplace

To thrive in the AI-accelerated workplace, employees must cultivate essential traits such as effective communication, adaptability, resilience, and the ability to break through resistance.

www.entrepreneur.com/growing-a-business/the-six-traits-you-need-to-succeed-in-the-ai-accelerated/471784

Micro business owners are using AI to compete with big brands to level the playing field

Micro business owners are increasingly embracing AI to level the playing field, focusing on content creation, customer service, and driving sales.

www.foxbusiness.com/technology/micro-business-owners-using-ai-compete-big-brands-level-playing-field-report

To Work Well with GenAI, You Need to Learn How to Talk to It

To effectively collaborate with AI, mastering the art of prompting is crucial, which involves providing context, experimenting with phrasing, and engaging in multi-step conversations.

hbr.org/2023/12/to-work-well-with-genai-you-need-to-learn-how-to-talk-to-it

Five ways to keep up with the AI revolution

Embracing the AI revolution requires a bold, employee-centric strategy, a willingness to fail and invest, and the flexibility to avoid vendor lock-in.

www.techradar.com/pro/five-ways-to-keep-up-with-the-ai-revolution

Why People Skills Are Still Important In The Age Of AI

While AI excels at executing tasks, people skills remain crucial for fostering creativity, empathy, and genuine relationships in the workplace.

www.forbes.com/sites/forbesbusinesscouncil/2024/05/02/why-people-skills-are-still-important-in-the-age-of-ai/?sh=27089e557248

Survey: SMBs 'More Confident' in AI Skills Than Enterprises

SMBs are proving more confident and adept at leveraging AI to drive growth and innovation, while larger enterprises struggle with implementation and infrastructure challenges.

www.salesforce.com/news/stories/smb-ai-trends-stats

Prompt of the Week:

Doc Housekeeping: Did you know that your chatbot can convert file formats? Specifically, I’ve taken screenshots and had it write the contents into a word doc. Very handy!

Convert the attached file from [current file format] to [desired file format] [Attach file]

Just Because

  • 🤣 Simpson Reimagined: Want to see an AI 50’s version of the Simpsons?

  • 🚀 AI Pilot Project Launchpad. I've gathered some awesome resources to help you go from zero to an AI hero! Ready to start this AI adventure with me?

  • 🫣 Peak LinkedIn: The cringe is so high with this one…that’s why I don’t post on my personal but you can follow on my company page. I swear it won’t be cringe.

  • 👍️ Don’t keep all the fun to yourself. Share this newsletter