Exploring the AI Marketing Terrain

Crucial Tools for Small Business Triumph

Author

Pallas Advisory
April 24, 2024 • Estimated Reading Time: 3 minutes

Welcome, AI Strategists

💫 Current thoughts: You might not be in deep with prompts quite yet but I have found keeping track of them all via Google sheets just wasn’t scalable - couldn’t find what I wanted, had to cut and paste multiple times. I landed on Text Blaze, a Chrome extension, that just works. I created a short about it (and tested Guidde AI in the process). Check it out. Definite productivity gains.

This Week's Breakdown

Weekly Blog

Exploring the AI Marketing Terrain: Crucial Tools for Small Business Triumph

This guide explores essential AI tools across audience insights, content creation, customer journey mapping, analytics, A/B testing, and influencer marketing. I’ve provided a few specific recommendations based on my own use.

www.pallasadvisory.com/blog/crucial-ai-tools-for-small-business-triumph

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Automate And Elevate: Embracing Tech For Small-Business Success

It's time to level up your game by harnessing the power of technology – from AI-driven lead qualification to automated client management – scale your operations, and leave your competition in the dust.

www.forbes.com/sites/forbestechcouncil/2024/04/17/automate-and-elevate-embracing-tech-for-small-business-success/?sh=583df35129a0

AI And Small Business: Marketing With Personalization And Trust

By harnessing the power of AI responsibly and transparently, small businesses can revolutionize their marketing strategies, fostering deeper connections with customers through personalized experiences and building trust by prioritizing data privacy and ethical practices.

www.forbes.com/sites/forbesbusinesscouncil/2024/04/23/ai-and-small-business-marketing-with-personalization-and-trust/?sh=7c94f07e694c

How to Navigate the AI Industry's Legal Problems

Experts are sounding the alarm that the AI industry is about to have serious legal problems. And you might too if you use generative AI tools.

www.marketingaiinstitute.com/blog/generative-ai-legal

How SMBs Can Avoid Generative AI FOMO

By carefully evaluating the potential ROI, ensuring data readiness, and establishing responsible AI usage policies, SMBs can harness the power of generative AI to drive efficiency and innovation without succumbing to the fear of missing out on this transformative technology.

www.forbes.com/sites/garydrenik/2024/04/18/how-smbs-can-avoid-generative-ai-fomo/?sh=20ae6aa627e4

Meta's new AI assistant is rolling out across WhatsApp, Instagram, Facebook and Messenger

Meta AI is the latest AI chatbot rolling out for our use. General technical consensus is that it is good but the potential to confuse the casual user is pretty high. You need to log in to FB to save conversations but, it is free.

www.cnbc.com/2024/04/18/meta-ai-assistant-comes-to-whatsapp-instagram-facebook-and-messenger.html

Prompt of the Week:

Data Analysis: Have your AI assistant review your data and provide you a general summary of what is there. From here you can ask further questions to get to the answer you are looking for.

💫 Tip! Keep in mind, don’t share anything confidential with this assistants. Your company may or may not have policies. Once it is there, they have it…

Help me understand the characteristics of my dataset. [attach file]

It’s a [brief description of your dataset]. Tell me about the number of features, the types of features (numeric, categorical, text, etc.) and any initial insights you can provide.

Just Because

  • 🎙️Mona Lisa Raps: Remember this is the dumbest AI we have and it is already doing this? 😆 

  • 🏅Snoop at the Olympics: Something to look forward to, Snoop Dog will be on the ground in Paris as a commentator at the Olympics this year.

  • 🚀 AI Pilot Project Launchpad. I’ve gathered some key resources, based on my experience and research, to help kick start piloting AI.

  • 💌 Enjoy what you're reading and craving daily updates? Dive into my company page, Pallas Advisory, on LinkedIn for relevant articles and musings! (link)

  • 👍️ Don’t keep all the fun to yourself. Share this newsletter