Creating Effective Lead Scoring Models with AI

AI is Revolutionizing Lead Scoring Models

Author

Pallas Advisory
March 27, 2024 • Estimated Reading Time: 3 minutes

Welcome, AI Strategists

Welcome to the AI Strategist's latest edition. Dive into this weekly guide crafted to help you smoothly navigate the ever-evolving AI revolution. Discover effective strategies to foster growth in SMB and enhance resilience in your marketing career.

Current thoughts: Considering the buzz surrounding AI in content creation, I pondered its impact on generating web traffic. While AI isn't on par with humans in ranking, AI bots can indeed assist in driving traffic. Neil Patel has conducted an analysis, offering detailed insights on this matter. Explore his findings further on X.

This Week's Breakdown

Weekly Blog

Creating Effective Lead Scoring Models with AI — Pallas Advisory

Discover how Artificial Intelligence (AI) is revolutionizing lead scoring models in our latest blog post. Dive into the transformative power of AI as it enhances precision, efficiency, and predictive analytics in identifying high-potential leads. Learn about the basics of lead scoring…

www.pallasadvisory.com/blog/creating-effective-lead-scoring-models-with-ai

AI News Roundup for SMB Decision Makers and Marketing Professionals

The Skills Your Employees Need to Work Effectively with AI

Leaders understand that the future will involve humans working with AI and feel immense pressure to “do something” to implement AI solutions. But how do they actually integrate AI with their workforce to achieve good business outcomes? Interviews with company leaders and CEOs shed light on a counterintuitive answer: invest more in two important human skills. Specifically, companies report the need for 1) effective interpersonal skills — the ability to effectively communicate, meaningfully engage with others, and garner team cooperation — and 2) domain knowledge that can help workers get the most — and make the best decisions — when working with AI tools.

hbr.org/2023/11/the-skills-your-employees-need-to-work-effectively-with-ai

Copilot will be successful long-term, even though it struggles with adoption now, says Microsoft

Copilot is Microsoft's main AI model and the company has integrated it into all of its services. However, the adoption is a struggle, Microsoft says.

windowsreport.com/copilot-will-be-successful-long-term-even-though-it-struggles-with-adoption-now-says-microsoft

The Top 100 Gen AI Consumer Apps | Andreessen Horowitz

Thousands of new AI-native companies are vying for attention. We crunched the data to find out: Which generative AI products are people actually using?

a16z.com/100-gen-ai-apps

How Midsize Companies Can Compete in AI

Artificial intelligence (AI) as an upcoming general-purpose technology is poised to create many new business opportunities and to disrupt entire industries. Startups and large corporations are seizing AI opportunities and strengthening their position. But what about midsize companies that often lack access to big data and AI talent? These midsize firms risk being left behind in the age of AI. As a remedy, these firms should consider pooling their data and talent in joint AI ventures.

hbr.org/2021/09/how-midsize-companies-can-compete-in-ai

Marketing Roles Rethought: Brands Incorporate AI for Enhanced Capabilities

Brands have made ambitious promises to their board members regarding gen AI strategy, but are grappling to operationalize these investments.

www.adweek.com/brand-marketing/ai-jobs-in-marketing-brands-are-reassessing-roles-to-build-out-new-capabilities

Are Google Search Results the Worst They Have Ever Been?

Why are google search results preferring news sites that reviews mascaras and reddit/quora threads filled with fake AI content and manipulated by marketers.

www.linkedin.com/pulse/google-search-results-worst-have-ever-been-openwordai-0zv8e

What Does a Chief AI Officer Look Like in Marketing?

What brands must consider when hiring for this role to stay competitive.

www.adweek.com/brand-marketing/chief-ai-officer-marketing

Which AI should I use? Superpowers and the State of Play

And then there were three...

www.oneusefulthing.org/p/which-ai-should-i-use-superpowers

Prompt of the Week:

CARE - Context, Action, Result, Example - this is a good example of a multi-step prompt to help improve outcomes.

This has been happening with me: [give context]. I want you to [mention action]. The outcome must be in this manner: [describe result]. Here are some of the outcomes I want: [give examples].

Just Because

  • 🎶 A ChatGPT for Music Is Here. Inside Suno, the Startup Changing Everything, Rolling Stone.

  • ❓Trouble with Prompting? Working in Anthropic’s Claude? They’ve released a prompt library - problem solved.

  • 🚀 Or, you can talk to your chosen AI chatbot from the command of the Starship Enterprise, you might get better results.

Don’t keep the AI Strategist a secret. Refer one person and
receive access to the Pallas Advisory’s Prompt Library. 📑