Is this task for me or an AI?

Stop guessing and start making smart decisions. This 5-point tool helps you figure out what to automate and where you're most valuable.

Author

Pallas Advisory
July 02, 2025 • Estimated Reading Time: 6 minutes

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Welcome, AI Strategists

💫 Current thoughts: The pressure to "use AI" is deafening, but nobody gives you a straight answer on how. Most people get it wrong, treating AI like an all-or-nothing switch that either automates everything or nothing at all. This leads to frustration, wasted money, and a lot of time spent correcting robot mistakes.

The smart approach is to treat AI like a dial you can fine-tune. My latest post gives you a simple 5-point checklist to do just that - based on recent research out of Stanford.

This Week's Breakdown

Weekly Blog

Is This Task for a Human or an AI? A 5-Point Checklist to Decide

Struggling to fit AI into your business? This post provides a 5-point checklist to help you decide what to automate versus what needs a human touch. Learn a simple framework to save time and focus on high-value work by treating AI as a dial, not a switch.

pallasadvisory.com/2025/07/01/ai-task-checklist

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Why marketing must reclaim GTM design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.

martech.org/why-marketing-must-reclaim-gtm-design-in-the-age-of-ai

How business leaders can manage integration of AI

Smart leaders use AI for data analysis while doubling down on emotional intelligence training. The companies winning long-term will invest in both AI tools and leadership development simultaneously.

www.techradar.com/pro/how-business-leaders-can-manage-integration-of-ai

Tech Workers Say They're Rapidly Being Replaced by AI

Tech workers are bemoaning the impact of AI as the technology replaces workers or makes the work process worse.

futurism.com/the-byte/tech-workers-ai-lay-offs

Anthropic Let an AI Agent Run a Small Shop and the Result Was Unintentionally Hilarious

Anthropic let its Claude chatbot run a tiny, automated "shop" inside its San headquarters — and the results were nothing short of hilarious.

futurism.com/anthropic-claude-small-business

7 AI tools employers want you to know

Are you using AI tools at work? Your coworkers are.

mashable.com/article/ai-tools-employees-should-know

Why Every Entrepreneur Must Prioritize Ethical AI — Now

AI offers powerful growth, but ethical leadership ensures long-term trust. Entrepreneurs must proactively embrace fairness, transparency and accountability.

www.entrepreneur.com/science-technology/why-every-entrepreneur-must-prioritize-ethical-ai-now/489807

LLM search optimization seems to mirror strategies used in classic SEO, study finds

The ERGO Innovation Lab and ECODYNAMICS teamed up to analyze how insurance content shows up in AI-powered search.

the-decoder.com/llm-search-optimization-seems-to-mirror-strategies-used-in-classic-seo-study-finds

Prompt of the Week:

This prompt turns your AI into a ruthless efficiency consultant. Use it to analyze any of your recurring workflows and find the exact places where you're losing time, money, or sanity

 

Act as an expert operations consultant. I am going to describe a workflow that I suspect is inefficient. Your task is to analyze it and identify three specific things:

1.  The Bottleneck: The single step that slows everything else down.

2.  The "Stupid Step": The step that is overly complicated, redundant, or could be eliminated entirely with a different approach or tool.

3.  The Hidden Cost: The non-obvious cost associated with this workflow (e.g., cost of task-switching, risk of human error, morale cost).

Here is the workflow:

[List the steps of your workflow here. Be specific. For example: "1. Manually download sales data from Stripe. 2. Copy and paste it into a Google Sheet. 3. Format the data by hand. 4. Write a summary of the key numbers. 5. Email the summary to the team."]

Analyze the workflow and present your findings for the Bottleneck, the "Stupid Step," and the Hidden Cost.

 

The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.

Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:

  • 7 high-impact AI strategies to accelerate your marketing performance

  • Practical use cases for content creation, lead gen, and personalization

  • Expert insights into how top marketers are using AI today

  • A framework to evaluate and implement AI tools efficiently

Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.

Just Because

  • 🎸 AI band The Velvet Sundown racking up streams while real musicians can't afford ramen—the robots are even better at being broke artists than we are.

  • 🍄 Nothing says "breakthrough therapy" like tripping balls while texting with a chatbot that thinks you're actually dead.

  • 🤨 Well This Sucks: Job search survival kit 🎉 

  • 🆒 Sharing is caring, and it makes you look cooler too! Share this newsletter

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