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This Automation System Saved Me 52 Hours of Marketing Work

This Automation System Saved Me 52 Hours of Marketing Work

Skip the expensive tools: Simple automation systems can delivers thousands in time-value returns using AI you already know...

Pallas Advisory
February 12, 2025 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: All this talk of AI is great but, how do you actually use it to your advantage?? In my blog this week, I break down some of the things I’m doing with AI to help me improve my productivity. In particular, AI has helped me clean up my inbox and saved me a ton of time and stress by summarizing. No I didn’t buy a specific tool for this - my tech stack is big enough. I used what was currently in my stack to solve this particular headache.

Weekly Blog

Unlock Your Time: 5 Marketing Tasks I Automated (52 Hours Saved)

Your mornings shouldn't disappear into repetitive marketing tasks. This practical guide reveals an automation system that reclaims 52 hours monthly. Perfect for leaders who need to stay strategic while maintaining quality.

pallasadvisory.com/2025/02/11/automate-marketing-tasks-time-saved

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Research: How Gen AI Is Already Impacting the Labor Market

New research analyzed over a million job posts for online gig workers to see what affect the introduction of tools like ChatGPT and image-generating AI have already had on the quantity of posts, job requirements, and pay of online workers — and which fields and professions have been the most impacted. The researchers offer insight into the challenges and potential opportunities of these shifting markets.

hbr.org/2024/11/research-how-gen-ai-is-already-impacting-the-labor-market

Here's my take: AI-generated marketing content currently lacks copyright protection without significant human input. I recommend maintaining a hybrid approach - use AI for efficiency but ensure human creative direction to protect your brand assets through traditional copyright laws.

www.forbes.com/sites/douglaslaney/2025/02/11/copyright-or-copywrong-ais-intellectual-property-paradox

Anthropic’s New “Economic Index” Reveals Who’s Really Using AI for Work

New Anthropic study confirms what I've observed in marketing: AI is augmenting human work, not replacing it. 57% of AI usage enhances existing capabilities rather than automates tasks. For marketers, this means focusing on using AI to amplify your strengths rather than fearing job displacement.

www.marketingaiinstitute.com/blog/anthropic-economic-index

Begin with problems, sandbox, identify trustworthy vendors — a quick guide to getting started with AI

Before exploring any AI tool, I always start by identifying specific business problems we need to solve. The technology should address clear, measurable challenges - not just follow market trends. This approach has helped my clients avoid costly implementations that don't deliver real value.

venturebeat.com/ai/begin-with-problems-sandbox-identify-trustworth-vendors-a-quick-guide-to-getting-started-with-ai

Generative engine optimization: How to rank on AI chatbots

Learn how to better understand how you rank on LLMs, and get ideas for new tactics for getting mentioned by AI chatbots.

zapier.com/blog/generative-engine-optimization

AI Agents Are Here: How Businesses Must Adapt To Stay Competitive

AI agents are reshaping how customers shop—learn how businesses must adapt to stay visible and competitive in an agent-driven world

www.forbes.com/sites/darpanmunjal/2025/02/11/ai-agents-are-here-how-businesses-must-adapt-to-stay-competitive

Prompt of the Week:

AI can help with identifying and nurturing leads - just needs the right context. Below is a prompt that can get the ball rolling on this. By adding in your custom details, the output will be more personalized for your situation.

I run a [type of business] that offers [products/services] to [describe target audience—e.g., small business owners, marketing professionals, SaaS companies]. My goal is to use AI to identify and nurture high-quality leads more efficiently.

Walk me through how I can leverage AI for this, starting with lead identification and segmentation, then moving into nurturing and conversion strategies.

Break it down into clear steps, explaining:
- The best AI tools or techniques for my specific business and audience
- How AI can improve targeting and personalization
- Metrics to track success and optimize the strategy over time
- Common challenges and how to overcome them
Provide real-world examples relevant to my industry and suggest any automation workflows I should implement.

Just Because

AI Video is getting really good: Take a look, don’t be fooled!
🪲 Beatles + AI = Grammy (no voice cloning, just noise reduction)
🦫 (there’s a beaver emoji…) Beavers save gov’t $$ by building their own dam
🏔️ Oregon trail: We didn’t all die of dysentery. (where are they now)
🤨 Well This Sucks: Job search survival kit 🎉
🆒 Sharing is caring, and it makes you look cooler too! Share this newsletter

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