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AI Agents: The Next Evolution in Marketing Automation (2025 Preview)

Transform Your Marketing Strategy: From AI Tools to Autonomous Agents

Author

Pallas Advisory
November 27, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

💫 Current thoughts: As always, lots going on in the world of AI. Think you’ve got AI chatbots nailed? Good. Because the next thing is coming - AI Agents. There’s a lot of “marketing” around what an AI Agent is. But for me, AI Agent is autonomous, you set a goal and it is now your co-worker or your employee. Don’t believe all the current hype out there but, get ready - they are coming in 2025. I break it down a bit more in this week’s blog, provide some specific examples of how I see AI Agents being used for marketing. When one is “real” I’ll definitely be a beta tester.

This Week's Breakdown

Weekly Blog

AI Agents: The Next Evolution in Marketing Automation (2025 Preview)

Are you ready for 2025? Autonomous AI agents are transforming marketing from reactive tasks to proactive strategies. Explore how agents can streamline workflows, elevate customer engagement, and deliver continuous optimization.

www.pallasadvisory.com/blog/autonomous-ai-agents-marketing-automation-2025

AI News Roundup for SMB Decision-Makers and Marketing Professionals

New Survey Shows Many Businesses are not Ready for AI Implementation

While 85% of companies use AI in some capacity, I've noticed most struggle with the fundamentals. The key isn't rushing to adopt AI - it's first building a solid data infrastructure and upskilling your team. Start with data quality and staff training before investing in AI tools.

www.digitalinformationworld.com/2024/11/new-survey-shows-many-businesses-are.html

Educating a New Generation of Workers

Companies that invest in ongoing training and upskilling their teams will have a major competitive advantage in the next decade. The solution isn't just hiring - it's building a continuous learning culture.

www.oreilly.com/radar/educating-a-new-generation-of-workers

Every employee is now an AI employee. Here’s how organizations need to prepare

I've noticed that companies treating AI as a universal skill, rather than a specialized tech function, are pulling ahead. The key is ensuring every employee - from marketing to operations - achieves basic AI literacy.

www.techradar.com/pro/every-employee-is-now-an-ai-employee-heres-how-organizations-need-to-prepare

How to Be Systematic About Adopting AI at Your Company

Most companies focus on AI tools but miss the human element. The real transformation happens when you create communities where teams can openly share AI successes and failures. Start by building internal knowledge-sharing spaces to turn individual AI wins into organizational growth. Read HBR’s take here.

hbr.org/2024/11/how-to-be-systematic-about-adopting-ai-at-your-company

AI adoption is surging — but humans still need to be in the loop, say software developers from Meta, Amazon, Nice, and more

Developers from Amazon, Meta, and more discuss how AI adoption is changing the industry and which skills developers will need to stay competitive.

www.businessinsider.com/software-developer-gen-ai-code-engineer-tech-ml-llm-roundtable-2024-11

A pragmatic approach to generative AI

The key is starting with your specific business problem, not the technology. Map your AI investments directly to measurable outcomes and ensure your team understands the domain context before deployment.

www.techradar.com/pro/a-pragmatic-approach-to-generative-ai

Is Your Organization Ready To Deploy Agents?

AI agents are like new employees - they need proper systems and guardrails to succeed. Before implementing AI, focus on three foundations: clear processes, strong data governance, and well-documented systems.

www.forbes.com/councils/forbestechcouncil/2024/11/25/is-your-organization-ready-to-deploy-agents

Companies want to get serious on AI, but their workers don't have the skills

There are still big AI hurdles, report claims

www.techradar.com/pro/companies-want-to-get-serious-on-ai-but-their-workers-dont-have-the-skills

Prompt of the Week:

Are you on the road to adding AI into your products or services? Here’s a simple prompt to kick off a common FAQ section to throw up on your website to address concerns your customers might have.

We're integrating AI into our [product/service]. Help me create a FAQ section that addresses common customer concerns about AI. Generate 10 questions and answers, focusing on benefits, data privacy, and ethical considerations.

Just Because

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