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12 AI Innovations: My December 2024 Marketing Review

From ChatGPT's visual features to Google's Deep Research, here's what marketing directors need to know...

Author

Pallas Advisory
December 26, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

💫 Current thoughts: I’ll keep this one brief since we are in the “in-between” time here between Christmas and New Year’s. A lot of announcements happened in a flurry in December. First off, why? It’s like the big guys are competing with a rush to market. The nice thing is - most of the stuff announced this time actually was released (not like earlier this year). We finally have video & voice with ChatGPT and Google’s release of Deep Research are just amazing to me. I’ve listed 12 things I care about that are out or about to be out - take a look in this weird quiet in between time - if you like thinking about AI 🙂 

This Week's Breakdown

Weekly Blog

12 AI Innovations: My December 2024 Marketing Review

Every month, our AI roundtable discusses the latest innovations reshaping careers and marketing. December 2024 brought unprecedented advances, from ChatGPT's visual capabilities to Google's Deep Research. I've tested these tools to help marketing directors and others navigate what matters for their teams. Here’s my top 12 that I think everyone should be aware of.

pallasadvisory.com/2024/12/24/december-2024-ai-marketing-innovations-review

AI News Roundup for SMB Decision-Makers and Marketing Professionals

4 Small Business Predictions For 2025 You Must Read

Looking at 2025 predictions, I'm most intrigued by the intersection of AI and authenticity in marketing. While AI tools grow more sophisticated, brands that maintain authentic human connections will stand out. The key is using AI to enhance, not replace, genuine customer relationships.

www.forbes.com/sites/eriklogan/2024/12/24/the-4-small-business-2025-predictions-you-need-to-know-today

Perplexity’s Carbon integration will make it easier for enterprises to connect their data to AI search

By integrating enterprise data sources like Slack and CRM, teams can surface insights from their own content alongside web results for truly personalized, relevant answers to business queries. I’ve heard people call it Answer Engine, not just plain old Search Engine…

venturebeat.com/ai/perplexitys-carbon-integration-will-make-it-easier-for-enterprises-to-connect-their-data-to-ai-search

Marketers see AI taking jobs, but not theirs

While 46% of respondents in a recent Adweek survey predict that AI won't create as many jobs as it eliminates, 67% think their positions are safe. Almost half said that this year was less creative than last.

newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=6F25CE2D-CD64-4672-BB9F-F38843D4ECE2&issueId=26BD65F7-D688-4E2D-8A4A-CAA1D13A9CCE©Id=01217FFF-1C4A-4D54-9EC7-2AC835E023A2

Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

The key isn't buying more tools - it's maximizing what you have. Start by identifying one core process to optimize fully before expanding to others. This focused approach drives better ROI.blog.hubspot.com/marketing/ai-martech

Every AI Prediction That Came True in 2024—and the Ones That Didn't | HackerNoon

I've noticed AI's biggest impact in 2024 wasn't just automation - it was cost reduction. With GPT-4 API costs dropping 12x for inputs and 6x for outputs, small businesses can now access enterprise-level AI capabilities. This democratization of AI is leveling the marketing playing field.

hackernoon.com/every-ai-prediction-that-came-true-in-2024and-the-ones-that-didnt

Prompt of the Week:

With all the crazy advancements lately, there’s always room for optimization. Use this prompt to uncover where AI might be able to help you.

Ask me questions to help dentify one repetitive process in my daily operations that consumes significant time or resources. How could automation improve efficiency or accuracy? Explore which AI tool or platform might best streamline this task (e.g., Zapier for workflow automation, ChatGPT for content drafting, or UiPath for robotic process automation).

Just Because

  • 🐱 Cat brain rot: can confirm, this works on dogs too

  • 💻️ Anguilla’s .ai domain accounts for 10% of their GDP in 2024

  • 🎶 Music as barcodes or barcodes as music - you decide

  • 🍭 Well This Sucks: To my friends getting ready for the job search—here's your essential survival kit. 🎉 

  • 😎 Don’t hog all the fun—sharing is caring, and it makes you look cooler too! Share this newsletter

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