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From Messy Data to Marketing Gold—AI Made It Simple

Learn how I transformed incomplete datasets into actionable insights using AI

Author

Pallas Advisory
December 04, 2024 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: Webhooks, APIs, development, coding - all words as a marketer, I sort of thought was left to the world of developers. But now with these new tools at my disposal - I actually was able to develop a webhook last week to help me solve a classic problem - bad data hindering any analysis. How many of you have been presented with bad data and had to do what I like to call data gymnastics? I don’t claim to be an expert but thanks to a combo of ChatGPT, Perplexity and Zapier - I now know enough to be dangerous. Read about it in this week’s blog.

This Week's Breakdown

Weekly Blog

How AI Helped Me Write a Webhook (And Solve a Big Problem Without Coding) — Pallas Advisory

Transform your data challenges into opportunities: Discover how I used AI and no-code tools to enrich incomplete datasets and deliver results without coding. Empower your marketing or business operations with practical, budget-friendly solutions. (aka - If I can do it, so can you.)

www.pallasadvisory.com/blog/ai-data-enrichment-no-code-automation

AI News Roundup for SMB Decision-Makers and Marketing Professionals

How to build AI strategies that prioritize people

Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness.

martech.org/how-to-build-ai-strategies-that-prioritize-people

How CEOs Are Using Gen AI for Strategic Planning

For business leaders, especially at relatively small companies, the idea of applying gen AI to strategic planning is mouthwatering.  This article explores the potential and limits of AI in helping such companies chart their strategies.  

hbr.org/2024/09/how-ceos-are-using-gen-ai-for-strategic-planning

GenAI Is Transforming Go-To-Market Strategies

Adoption of generative AI is in the nascent stages. Sales and marketing leaders who act decisively and strategically will come out on top.

www.forbes.com/sites/garydrenik/2024/12/03/genai-is-transforming-go-to-market-strategies

Enterprise technology’s next chapter: Four gen AI shifts that will reshape business technology

How tech leaders organize and manage teams, talent, IT architecture, and costs may dramatically shift in the next decade as a result of generative AI.

www.mckinsey.com/capabilities/mckinsey-digital/our-insights/enterprise-technologys-next-chapter-four-gen-ai-shifts-that-will-reshape-business-technology

Rethinking AI: Beyond The Hype And Into Real Potential

As we head into this new era, the question isn’t whether AI will replace us but how we’ll choose to use it. AI can make life easier, but it also demands a clear sense of purpose.

www.forbes.com/councils/forbestechcouncil/2024/12/03/rethinking-ai-beyond-the-hype-and-into-real-potential

How businesses can break barriers to entry in integrating AI into operations

I've noticed many businesses rush into AI without clear ROI goals. The key is identifying specific, measurable use cases that align with your business objectives first.

www.techradar.com/pro/how-businesses-can-break-barriers-to-entry-in-integrating-ai-into-operations

What AI vendor should you choose? Here are the top 7 (OpenAI still leads)

Don't rush to follow the crowd - assess your specific data privacy, cost, and scalability requirements before choosing your AI strategy.

venturebeat.com/ai/what-ai-vendor-should-you-choose-here-are-the-top-7-openai-still-leads

Personalization Done Right

Over 80% of respondents in a BCG survey of 5,000 global consumers want personalized experiences. However, two-thirds have found personalization to be inappropriate, inaccurate, or invasive. Many companies lack a clear standard for effective personalization. This article explores how AI can help businesses create and refine personalized experiences at scale, giving customers what they want faster, cheaper, and more easily.

hbr.org/2024/11/personalization-done-right

Prompt of the Week:

Use either Perplexity or ChatGPT’s search function. Stop surfing sites and easily kick off competitive analysis. Remember, the more context, the better the output.

Conduct a competitive analysis of our top 3 competitors: [list competitors]. Focus on their AI adoption in marketing and customer service. Suggest strategies for us to differentiate and compete effectively.

Just Because

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