New World Economic Forum Report: Why SMBs Will Lead the 2025 AI Revolution

New World Economic Forum data reveals a surprising shift: the AI revolution is creating unprecedented advantages for SMBs. With 39% of business skills becoming obsolete by 2030, discover why smaller marketing teams are uniquely positioned to thrive. Learn practical strategies to leverage AI's democratization and outperform larger competitors in 2025.

This is one of the big changes I see coming on the horizon. AI search transforming from link directories to personalized knowledge advisors. For marketers, this means shifting focus from SEO rankings to creating content that AI systems recognize as authoritative. MIT’s take on this.

I've noticed many businesses rush to implement AI without cleaning their data first. Start with a 'clean intake' process for new data while gradually cleaning historical information. Read more about it here.

While 40% SMBs weren't using AI last year, adoption doubled in 2024. This rapid acceleration shows smaller businesses are ready to compete. The key is starting small - focus on one core business function like payroll or inventory management.

Agentic AI's real power isn't in replacing humans, but in enhancing our decision-making. For marketers, this means AI can autonomously adjust campaigns while we focus on strategy. Read more.

Create curiosity and build AI skills. Don’t use AI for AI’s sake—use AI to reach your vision faster.

Marketing revolves around words, images, data, audiences and insights—exactly where modern AI excels.

The real power of AI isn't in automation alone - it's in freeing up your team to focus on creative, strategic work. Start by identifying tasks that drain creative energy, then use AI to streamline those first.