The 80/20 Rule: Where Smart Marketers Start With AI

Let’s be honest – you’re probably reading this between meetings, with a dozen browser tabs open, feeling perpetually behind on your marketing tasks. Sound familiar? Figure out where to focus moving forward with AI. Free up your time for strategy.

As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.

I've observed that most AI implementation failures stem from poor data preparation, not the AI tools themselves. Before rushing to adopt AI marketing solutions, focus first on cleaning and organizing your customer data. It's less exciting than new tech, but it's what drives actual results. Read more about this in this Forbes article.

IMHO AI tools are creating a disconnect between content creators and users. The solution? Businesses should focus on building trusted, domain-specific knowledge bases that prioritize attribution and expert validation rather than just quick answers. Read more in this article.

Here's my perspective: While everyone chases AI agents, the real opportunity for businesses in 2025 is mastering existing AI tools. Companies get better ROI by perfecting basic generative AI applications before pursuing complex autonomous systems. Focus on what works now vs what might work later. Read The Decoder’s take here.

How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?