• AI Strategist
  • Posts
  • The AI Marketing Skills Gap: Start Upskilling Now for 2025 and Beyond

The AI Marketing Skills Gap: Start Upskilling Now for 2025 and Beyond

Specific suggested training classes and resources to get that education

Author

Pallas Advisory
October 16, 2024 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: I hate to say it but as we get into the thick of Q4, it’s time to start thinking ahead to 2025. As schedules start to get wonky and you have downtime with all the holidays and “work light” (as I like to call it) - take a course or two. Start getting familiar with AI concepts. It’s happening, we all need to get on board. In this week’s blog, I list out some of the courses I recommend.

This Week's Breakdown

Weekly Blog

The AI Marketing Skills Gap: Start Upskilling Now for 2025 and Beyond

Leverage the Q4 holiday lull for AI upskilling, discover top resources for all skill levels, and practical roadmap for AI adoption, whether you’re solo or leading a team.

www.pallasadvisory.com/blog/ai-marketing-skills-gap-q4-upskilling-guide

Conquer Content Creation with AI

Take your content generation with AI to the next level - make sure it stands out amongst all the generic output with these tips & tricks.

stan.store/PallasAdvisory/p/conquer-content-creation-with-ai

AI News Roundup for SMB Decision-Makers and Marketing Professionals

The Real Differentiator Isn’t AI—It’s The Business Problem It Solves

I've learned that successful AI in marketing isn't about the fanciest tech—it's about solving real customer problems. Start by deeply understanding your audience's pain points. Then, use AI as a tool to address those needs. This approach leads to better adoption and ROI.

www.forbes.com/councils/forbestechcouncil/2024/10/11/the-real-differentiator-isnt-ai-its-the-business-problem-it-solves

Creating an AI-Powered Content Strategy

AI-powered content strategy is most effective when you start with clear goals and audience insights. AI tools can then amplify your strategy, not replace it. The key is using AI to enhance your unique brand voice, not drown it out.

martechseries.com/mts-insights/staff-writers/creating-an-ai-powered-content-strategy-what-to-keep-in-mind

How Businesses Can Leverage AI-Powered Decision-Making For Sustained Growth

AI enhances decision-making, but it's not a magic solution. The key is blending AI insights with human expertise. For marketers, this means using AI for data analysis while applying our creativity and industry knowledge to interpret results and guide strategy.

www.forbes.com/councils/forbestechcouncil/2024/10/09/how-businesses-can-leverage-ai-powered-decision-making-for-sustained-growth

Why Collaboration Is The Missing Link To AI Implementation

Demonstrating AI's capabilities through real-world examples is far more effective than abstract descriptions. To drive AI adoption, focus on showing how it enhances decision-making in your specific business context. This approach bridges knowledge gaps and fosters cross-functional collaboration.

www.forbes.com/councils/forbestechcouncil/2024/10/14/why-collaboration-is-the-missing-link-to-ai-implementation

How brands and agencies leverage AI-powered data to drive sales

AI-powered data models outperform traditional segmentation by focusing on actual behaviors and preferences. This enables marketers to predict purchase likelihood, optimize targeting, and personalize at scale. The key is leveraging dynamic, real-time data to stay relevant in rapidly changing markets.

www.modernretail.co/sponsored/how-brands-and-agencies-leverage-ai-powered-data-to-drive-sales

Data strategies for AI leaders

Generative AI's true power lies in unlocking unstructured data for business insights. This opens new avenues for innovation beyond just efficiency gains. To leverage this, focus on how AI can transform your data into actionable strategies, not just automate tasks.

www.technologyreview.com/2024/10/14/1105249/data-strategies-for-ai-leaders

Prompt of the Week:

Okay, this one is just for fun. If you use ChatGPT a lot, it has a lot of your information. Time for a little bit of a self assessment. First, ask for an overall assessment. Then, ask for some hard truths and then finally, generate an image of yourself. It’s a pretty interesting exercise.

Below is what ChatGPT thinks I look like. I’ll take it! I’m on the Oregon coast, like technology, clearly knows I work from home hence, no business suit, though I will say my hair is way nicer (it’s usually up) - LOL

This is what ChatGPT thinks I look like.

What do you know about me based on our previous interactions?

What are some hard truths you derive from our conversations?

Generate an image of me based on our interactions.

Just Because

  • 🔉 Real-time API: Some cool examples of voice & apps, just released last week

  • 🙅 ChatGPT Images: Some images from folks of what their ChatGPT says they look like.

  • 🤖 Possessed Vacuums: Yes, your vacuum can be hacked.

  • ⌨️ Think you type fast? Compete with others. My skills def have regressed.

  • 👅 AI Taste Buds: Yeah, things are getting weird.

  • 🍭 Well This Sucks: To my friends getting ready for the job search—here's your essential survival kit. 🎉 

  • 😎 Don’t hog all the fun—sharing is caring, and it makes you look cooler too! Share this newsletter

Interested in starting your own newsletter?
Use this link and get a free 30-day trial + 20% OFF for 3 months.*

*A commission is earned if a purchase is made through this link.