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Is Your SMB an AI Pioneer or Beginner? Find Out Now

Is Your SMB an AI Pioneer or Beginner? Find Out Now

Discover how to harness AI power without disrupting your workflow or budget

Pallas Advisory
July 03, 2024 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: In chatting with folks over the past few weeks, everyone's hyped about AI and keen to bring it into their business but not sure where to kick off. First things first, you gotta figure out where you're at to get to where you wanna be. Check out my blog for more on these steps. Once you've got a handle on your current situation, start small, show some wins, and grow from there. It's a challenge to stay focused amidst it all, but start with the basics, nail those easy wins, and build from that point.

Weekly Blog

The SMB's Guide to AI Adoption: From Beginner to Pioneer

AI offers a unique opportunity to level the playing field, providing powerful capabilities to optimize marketing, streamline operations, and enhance customer experiences. By strategically leveraging AI, SMBs can gain a significant competitive advantage and drive sustainable growth.

www.pallasadvisory.com/blog/smb-guide-to-ai-adoption-from-beginner-to-pioneer

25 Common Marketing AI Use Cases

Excited to dive into AI but not sure where to begin? I've put together a PDF highlighting the top 25 marketing use cases for SMBs, complete with difficulty levels and recommended tools! Let's get started! 🚀

www.pallasadvisory.com/s/eBook-25-AI-Use-Cases

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Many workers already accept the future of work will be AI-powered

AI might handle your busywork, but we need to find the sweet spot where humans and robots actually play nice.

www.techradar.com/pro/many-workers-already-accept-the-future-of-work-will-be-ai-powered

AI Reality Check: Why Data Is The Key To Breaking The Hype Cycle

Rushing to build GenAI tools on unstable data will lead to disappointment for companies.

www.forbes.com/sites/forbestechcouncil/2024/07/01/ai-reality-check-why-data-is-the-key-to-breaking-the-hype-cycle

How small businesses can benefit from AI right now

AI's stepping in to save the day for small businesses by tackling their biggest headaches: cash, customers, and time.

newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=6F25CE2D-CD64-4672-BB9F-F38843D4ECE2&issueId=5AE4AA76-1608-423F-A33D-90C6554BB805©Id=7730B3B7-4461-4AC5-AD80-E92E6C93292A

How 'Human-Kind' AI Can Reshape Your Business

As AI models evolve, they offer huge opportunities for economic innovation and efficiency.

www.forbes.com/sites/forbestechcouncil/2024/07/01/how-human-kind-ai-can-reshape-your-business

The AI Future Is Already Here, It’s Just Not Productized Yet | Andreessen Horowitz

We're experiencing a major tech shift, similar to the impact of PCs and the internet.

a16z.com/ai-workflow-productivity

This phrase about AI not taking your job sounds smart — but is it true?

AI will either enhance or replace jobs, making it wise to learn AI skills.

www.businessinsider.com/ai-wont-take-your-job-someone-using-it-will-quote-2024-6

How small businesses can develop a technology strategy that leverages AI

With businesses rushing to implement AI, it's crucial for tech leaders to seize every chance to innovate.

www.cio.com/article/2156391/how-small-businesses-can-develop-a-technology-strategy-that-leverages-ai.html

The Role Of AI In Digital Marketing: What You Need To Know

AI helps both small and large businesses connect more meaningfully with their audiences.

www.forbes.com/sites/forbesbusinesscouncil/2024/06/28/the-role-of-ai-in-digital-marketing-what-you-need-to-know

High-Demand Human Skills In The Ongoing Age Of AI

AI can't replicate human traits like empathy and creativity, and it opens new opportunities.

www.forbes.com/sites/forbestechcouncil/2024/06/27/high-demand-human-skills-in-the-ongoing-age-of-ai

Enhancing business operations through generative AI

Generative AI isn't here to steal your job; it's here to do the boring bits so you can shine.

www.under30ceo.com/enhancing-business-operations-through-generative-ai

Charting The Course For Pragmatic AI Adoption

Is AI adoption the key to business survival today?

www.forbes.com/sites/forbestechcouncil/2024/06/26/charting-the-course-for-pragmatic-ai-adoption

Prompt of the Week:

Company Research: Have you come across a company either in your job search or your business and want the details on what they are all about? This is a good prompt to give you a high level overview. Add your prompt-specific details of company name and why you need the information - preparation for a job interview, partnership opportunities, etc.

I recommend using Perplexity for this since you can get the sources cited and links for further information.

Generate a detailed analysis for [Company] in preparation for [Scenario]

Provide me a bulleted list of their Mission and Vision, Founding Story and Evolution, Leadership Team, Number of Employees, Current Valuation, Funding, Marketing Strategy, Core Values, Product Innovations, Growth Metrics, Market Position, Competitive Landscape, Industry Trends, Customer Sentiment and the company's key differentiators

Just Because

🏛️ Restored footage: Ancient Rome brought to life with AI.
🤖 RaaS: Robots as a Service. It’s starting…
🦒 Toys “R” Us: AI video is quickly becoming very advanced very quickly.
🔉 Listen don’t read: Eleven Labs launched an app that can read out articles for you. (download is free, but you need an email to sign up)
🧠 Empowered AI: Check it out, I’ve created a page that includes a few things - walk thru of Text Blaze (for prompt organization - which I highly recommend), a link to a brand GPT I created and a view into my current tech stack which is heavily AI forward.
👍️ Don’t keep all the fun to yourself. Share this newsletter