Archive

I traced 8 marketing stats. 5 led to dead sources.

One was retracted by its own author four years ago. It's still everywhere.

Pallas Advisory

Jun 10, 2026

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3 min read

Is your week mostly doing, or deciding?

Two numbers this week just put a price tag on the answer.

Pallas Advisory

The "automate it after 3 times" rule is wrong.

Jun 3, 2026

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3 min read

The "automate it after 3 times" rule is wrong.

It hides two different decisions inside one sentence. Most repeated work needs judgment, not a script.

Pallas Advisory

85% of workers report AI saves them hours. Almost none can tell you where those hours went.

May 27, 2026

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2 min read

85% of workers report AI saves them hours. Almost none can tell you where those hours went.

The hours are real. The free time isn't.

Pallas Advisory

May 20, 2026

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3 min read

If your IT team blocks AI, read this

Three moves to make before you accept the lockdown, and what it tells you if none of them work.

Pallas Advisory

When your AI takes action, who's actually checking?

May 6, 2026

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3 min read

When your AI takes action, who's actually checking?

If you don't know, that's a problem.

Pallas Advisory

You can hear the tells in everyone else's writing. Can you hear them in your own?

Apr 29, 2026

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3 min read

You can hear the tells in everyone else's writing. Can you hear them in your own?

Familiarity feels like fluency. It isn't.

Pallas Advisory

Your team's AI output looks great. Can anyone tell you if it's wrong?

Apr 22, 2026

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3 min read

Your team's AI output looks great. Can anyone tell you if it's wrong?

AI eliminates the junior work. It also eliminates how people learn.

Pallas Advisory

Zapier has more agents than employees. Your marketing team is still organized like it's 2015.

Apr 15, 2026

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5 min read

Zapier has more agents than employees. Your marketing team is still organized like it's 2015.

The operating unit changed. The org chart didn't.

Pallas Advisory

I built marketing departments for a decade. I wouldn't do it again.

Apr 8, 2026

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5 min read

I built marketing departments for a decade. I wouldn't do it again.

The org chart can wait. Your customers can't.

Pallas Advisory

You bent your business to fit Salesforce. AI agent products want you to do it again.

Apr 1, 2026

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6 min read

You bent your business to fit Salesforce. AI agent products want you to do it again.

Custom used to require 3 developers and 6 months. That excuse for vendor conformity is gone.

Pallas Advisory

Your CRM is mostly empty. That's not your fault.

Mar 25, 2026

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6 min read

Your CRM is mostly empty. That's not your fault.

You don't need deal stages. You need to remember what Sarah said on Tuesday.

Pallas Advisory

I traced 8 marketing stats. 5 led to dead sources.

Is your week mostly doing, or deciding?

The "automate it after 3 times" rule is wrong.

85% of workers report AI saves them hours. Almost none can tell you where those hours went.

If your IT team blocks AI, read this

When your AI takes action, who's actually checking?

You can hear the tells in everyone else's writing. Can you hear them in your own?

Your team's AI output looks great. Can anyone tell you if it's wrong?

Zapier has more agents than employees. Your marketing team is still organized like it's 2015.

I built marketing departments for a decade. I wouldn't do it again.

You bent your business to fit Salesforce. AI agent products want you to do it again.

Your CRM is mostly empty. That's not your fault.

AI Strategist

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