Websites now serve AI deliberate garbage while humans see the real page. What tarpits break in your AI research workflow, and how to catch a poisoned fetch.

"AI-powered" hides what a product actually does. A four-part framework makes vendor claims easier to evaluate and compare.

State-of-the-art AI models still have an astonishingly low success rate when it comes to effectively completing real world tasks. If you're automating, target routine procedures first and keep humans on anything requiring sustained reasoning. The hype cycle will outpace the capability for a while yet.

Many brand websites that look fine to people appear as empty to AI crawlers. Here's what to do about it.

The same people building the technology that might replace your team are now writing the rulebook for what happens after. Kind of like the arsonist designing the sprinkler system — except this time they're also lobbying for a stake in the sprinkler company.

Ask five teams what "active customer" means and you'll get five answers. AI just stops letting you politely ignore it. It doesn't fix bad data, it amplifies it, fast, confidently, and at scale. Fun times.

96% of CMOs say they're excited about AI. 80% say it threatens their job. Only 28% say their company is actually rewiring how marketing works. I don't need a survey to tell me that's the sound of people nodding along in a meeting they're quietly dreading.