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Master AI-Powered Content Without Losing Your Brand's Soul

Master AI-Powered Content Without Losing Your Brand's Soul

Boost your content efficiency by 50% without sacrificing quality. Our new guide shows you how to walk the AI content tightrope...

Pallas Advisory
August 28, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

💫 Current thoughts: I’m sick of seeing the word delve in everyone’s content. Did you know that word usage, since the introduction of ChatGPT, has increased exponentially? LLMs like to use certain words which, to me, is like fingernails on a chalk board. I’m not adverse to content generation at all - in fact, this is the only way I have been able to scale. Humanize your content, provide your experience and personality - that way we can relegate delve to the grammar graveyard. I delve deeper into this topic in my latest blog post for this week. 😀

Weekly Blog

Mastering the AI Content Tightrope: How SMBs Can Boost Efficiency Without Losing Their Voice

Leverage AI for content creation without sacrificing brand authenticity. Learn practical strategies to boost efficiency, maintain your unique voice, and transform your marketing with AI.

www.pallasadvisory.com/blog/ai-content-creation-smb-efficiency-authenticity

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Brand Before Bucks: Embracing AI For Business Growth

Discover effective strategies and recommended tools to elevate your Black-owned business and achieve your goals.

www.ebony.com/brand-before-bucks-embracing-ai-for-business-growth

Readying business for the age of AI

The rapid advancement of computing power, vast amounts of data, and evolving machine learning algorithms have made AI a focal point for business leaders, offering unprecedented potential and opportunities.

www.technologyreview.com/2024/08/26/1096349/readying-business-for-the-age-of-ai

Approaching generative AI with a beginner’s mindset

Gen AI is helping organizations do more in less time. An attitude of eager curiosity could help leaders seize the burgeoning opportunities.

www.mckinsey.com/capabilities/mckinsey-digital/our-insights/approaching-generative-ai-with-a-beginners-mindset

Small businesses optimistic despite pressures. AI is helping

A recent US Bank report reveals 87% of small business owners are optimistic about the future, despite economic pressures.

ca.finance.yahoo.com/video/small-businesses-optimistic-despite-pressures-180000551.html

How AI Is Transforming Efficiency In Marketing

As AI grows, so does its impact on marketing. Yet, the human touch—creativity, empathy, vision and oversight—remains vital.

www.forbes.com/councils/forbestechcouncil/2024/08/20/how-ai-is-transforming-efficiency-in-marketing

Adopt AI or perish, CEOs told

The resounding message from the just-concluded IBM Think 2024 conference in Singapore to corporate CEOs couldn't be more explicit: Embrace the integration of artificial intelligence (AI) into your operations.

business.inquirer.net/476712/adopt-ai-or-perish-ceos-told

Where AI Can Streamline Your Marketing—and Where It Can’t

Contrary to popular belief, AI isn't just for big budgets. SMBs can leverage AI in marketing for tasks like content ideation and social media scheduling, freeing up time for creative strategy.

sjc.marketing/where-ai-can-streamline-your-marketing-and-where-it-cant

4 ways to achieve early wins with AI in marketing

Use AI to create personalized 'customer journey maps' for each lead. Small businesses can leverage this for hyper-targeted follow-ups, mimicking enterprise-level personalization on a budget.

martech.org/4-ways-to-achieve-early-wins-with-ai-in-marketing

Prompt of the Week:

This simple prompt can help you save time and a lot of back and forth with your AI Chatbot. Before your first output from AI, tack this on at the end. AI is programmed to give you the best answer but if it doesn’t have all the details, it will output what it think is the next best thing. This helps avoid this and lets you get the output you really need. The combo of this and my “Make it Better” prompt really save time and improve output.

Ask me any clarifying questions before generation. Take your time.

Just Because

⚽️ Is Ted Lasso coming back? If you loved this series like I did, I hope so.
🏆️ Top AI Tools: Want a list of the top tools by visits or users?
🚽 Well This Sucks: To my buddies prepping for job cuts - presenting a survival kit (sprinkled with snark), a grind-worthy mixtape, and a guide to decipher corporate gibberish.
🔥 Empowered AI: Resources page for all things downloadable and to test drive.
👍️ Don’t keep all the fun to yourself. Share this newsletter

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