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The Great Cognitive Shift: The AI Revolution We Weren't Ready For

New Brookings research reveals white-collar disruption at unprecedented levels

Author

Pallas Advisory
October 30, 2024 • Estimated Reading Time: 5 minutes

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Welcome, AI Strategists

💫 Current thoughts: So, AI is now IRL? Last week Anthropic launched the beta of “Computer Use” aka AI can now control your mouse, keyboard, etc. That coupled with the latest Brookings Institute report from October 10th - we are not ready. In the past, technological innovations were more automation for physical work - AI is for knowledge work - jobs, companies, economies will be changing. The only way to prepare is to upskill and leverage your irreplaceable - human experience. Read more about this in this week’s blog.

This Week's Breakdown

Weekly Blog

The Great Cognitive Shift: The AI Revolution We Weren't Ready For

The AI revolution is targeting thinking jobs first, with white-collar disruption at unprecedented levels. New Brookings research reveals up to 75% of cognitive tasks face AI impact - and we're not ready. Understand why this shift is fundamentally different and how your experience can be your greatest asset in navigating what's ahead.

www.pallasadvisory.com/blog/ai-impact-knowledge-work-shift

Conquer Content Creation with AI

Take your content generation with AI to the next level - make sure it stands out amongst all the generic output with these tips & tricks.

stan.store/PallasAdvisory/p/conquer-content-creation-with-ai

AI News Roundup for SMB Decision-Makers and Marketing Professionals

A Practical Approach For Businesses To Unlock The Potential Of AI

AI adoption isn't just about tech—it's a strategic business move. Starting small, focusing on specific pain points, and prioritizing data quality yields the best results.

www.forbes.com/councils/forbestechcouncil/2024/10/29/a-practical-approach-for-businesses-to-unlock-the-potential-of-ai

SMBs are leading enterprises in AI use, as autonomous agents offer targeted solutions for scaling issues.

SMBs are outpacing enterprises in leveraging autonomous agents for scaling challenges. This levels the playing field, allowing smaller businesses to overcome resource constraints and compete more effectively.

www.smartcompany.com.au/partner-content/articles/smbs-are-leading-enterprises-in-ai-use-as-autonomous-agents-offer-targeted-solutions-for-scaling-issues

6 Tips For Implementing AI And Questions For Your Platform

I've learned that AI adoption success hinges on clear goals and metrics. Start by defining your AI roadmap aligned with business objectives. Then, set specific success metrics to evaluate ROI and refine your initiatives.

www.forbes.com/councils/forbestechcouncil/2024/10/29/6-tips-for-implementing-ai-and-questions-for-your-platform

A marketer’s guide to implementing generative AI

Successful genAI implementation requires more than just new tools. It demands a strategic approach, including an AI council, data readiness, and talent upskilling.

martech.org/a-marketers-guide-to-implementing-generative-ai

57% of Small Businesses Leverage AI in Marketing; Facebook Leads Channels with High Satisfaction in Ads

Survey finds 57% of small businesses use AI in marketing, with content creation leading; Facebook tops channels.

www.digitalinformationworld.com/2024/10/57-of-small-businesses-leverage-ai-in.html

Reaching consumers in the age of AI: What you need to know about search and social media

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.

martech.org/reaching-consumers-in-the-age-of-ai-what-you-need-to-know-about-search-and-social-media

Prompt of the Week:

There are a lot of ways to approach this, but I suggest getting the hot topics from Perplexity. Have it do some of the research for you, have it help you brainstorm ideas.

Generate 15 data-driven blog post ideas for our [target market] audience. Use current trends and search data to inform your suggestions. Include potential titles, outlines, and SEO keywords for each.

Just Because

  • 🤵‍♂️ Timothée: It’s been all over socials, but did you see this? NYC can be a bit unserious and I’m here for it.

  • 🍷 A quirk of AI: Really hard to get an image of a wine glass full to the brim

  • 🔮 Crystal Animals: Just a little AI-zen for you

  • 🍭 Well This Sucks: To my friends getting ready for the job search—here's your essential survival kit. 🎉 

  • 😎 Don’t hog all the fun—sharing is caring, and it makes you look cooler too! Share this newsletter

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