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Decode your AI marketing DNA: Beginner or Pioneer?

Decode your AI marketing DNA: Beginner or Pioneer?

Uncover your readiness level and unlock your SMB's AI potential

Pallas Advisory
July 10, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

💫 Current thoughts: AI is no longer just Silicon Valley's playground – it's leveling the field for SMBs like yours to compete with the big dogs.

But here's the million-dollar question: Where does your business stand on the AI readiness spectrum? Are you an AI Beginner just dipping your toes in the water, or are you on the cusp of becoming an AI Pioneer, ready to reshape your industry? That's why I've developed an AI Marketing Readiness Assessment - a practical scoring model to help you understand your current AI stage, from Beginner to Pioneer, and chart your AI course. Because in this new business reality, it's not about how big you are, but how smart you play the AI game.

Weekly Blog

AI Marketing Readiness:
Charting Your SMB's Path to Success

AI is a game-changer for companies of all sizes. For SMBs, it levels the playing field, enhancing marketing, operations, and customer experiences. Assess your AI readiness, build a strategic roadmap, and unlock AI's potential for growth.

www.pallasadvisory.com/blog/ai-marketing-readiness-roadmap-smb-guide

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Why Upskilling In AI Is The Key To Future-Proofing Your Career

Adapting to AI's rise means upskilling to future-proof your career.

elearningindustry.com/why-upskilling-in-ai-is-the-key-to-future-proofing-your-career

20 Surprising Functions And Fields GenAI Is Revolutionizing (And How)

Who knew generative AI would be the secret sauce for industries you never thought needed it?

www.forbes.com/sites/forbestechcouncil/2024/07/08/20-surprising-functions-and-fields-genai-is-revolutionizing-and-how

GenAI Is Leveling the Playing Field for Smaller Businesses

GenAI is revolutionizing tech, so understanding its potential is crucial for business success.

hbr.org/2024/06/genai-is-leveling-the-playing-field-for-smaller-businesses

How Midmarket Firms Can Take Advantage Of AI Quickly

Midmarket companies must use limited resources wisely when experimenting with AI.

www.forbes.com/sites/forbestechcouncil/2024/07/03/how-midmarket-firms-can-take-advantage-of-ai-quickly

Business Owners Believe Employees with AI Skills Will Save Them Time

With so much being said about the benefits of AI, business owners now believe hiring employees with AI skill will save them valuable time.

smallbiztrends.com/business-owners-believe-employees-with-ai-skills-will-save-them-time

Top Five Business Advantages For Tech Leaders Leveraging GenAI

Using GenAI effectively is key to success as it transforms the tech landscape.

www.forbes.com/sites/forbestechcouncil/2024/07/02/top-five-business-advantages-for-tech-leaders-leveraging-genai

Prompt of the Week:

We are all drowning in data. Get your AI chatbot (ChatGPT, Claude, Gemini, etc.) to help you focus on what’s important. Remember, the more detail you provide about your business, the better the AI output will be.

Step into the role of a skilled business strategist and outline the most important metrics for measuring the success of our business, ensuring each metric aligns with our organizational goals and provides actionable insights for improvement. [Provide Business Context/Details]

Just Because

🐊 Pre-CGI: Watch a stuntman really walk across the backs of Alligators for a James Bond movie.
💌 Jeopardy Stamps: Have you all seen this? What a great tribute to a legend.
🧩 NY Times Connections & AI: I do Connections daily so this was an interesting way to put AI to the test. AI struggles with complex word puzzles that require creative thinking and understanding multiple word relationships, showing they still lag behind humans in abstract reasoning skills.
🧠 Empowered AI: Check it out! I've made a page with a walk-through of Text Blaze (for prompt organization - highly recommend), a link to a brand GPT I made, and a peek at my current tech stack, focusing heavily on AI.
👍️ Don’t keep all the fun to yourself. Share this newsletter