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Weathering Business Storms? AI is Your SMB's Secret Weapon

Weathering Business Storms? AI is Your SMB's Secret Weapon

Discover how user-friendly AI tools can predict problems and boost your SMB's resilience

Pallas Advisory
July 24, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

💫 Current thoughts: So, last Friday was fun, wasn’t it?? I sure hope you weren’t traveling. The total meltdown, thanks to Crowdstrike, inspired my blog this week. Thankfully, I wasn’t impacted but it really got me thinking about proactive monitoring and how AI can play a role.

Another nagging thought that keeps me awake at night is AI literacy. The Marketing AI Institute recently released a blog addressing its current state. Embracing this new work approach demands learning from all of us. It's a fundamental goal for me - I aim to democratize AI for small and medium-sized businesses as well as marketers. This knowledge shouldn't only belong to the big players. I'm committed to spreading awareness in any way I can!

Weekly Blog

AI-Powered Resilience: Your SMB's Playbook for Unshakeable Success

You know the impact unexpected disruptions can have on your business. The recent widespread IT failure highlighted this vulnerability. However, AI offers a solution. Discover how accessible AI tools can enhance your business resilience, helping you predict, prevent, and overcome challenges while staying competitive.

www.pallasadvisory.com/blog/ai-powered-resilience-your-smbs-playbook-for-unshakeable-success

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Inside the 78 minutes that took down millions of Windows machines

What happens when a security update goes wrong and affects your system? Apparently this impacted 8.5 million systems…

www.theverge.com/2024/7/23/24204196/crowdstrike-windows-bsod-faulty-update-microsoft-responses

How AI Empowers Small Business Owners

AI can significantly enhance small businesses in efficiency, insights, and marketing.

www.forbes.com/sites/forbescoachescouncil/2024/07/23/how-ai-empowers-small-business-owners

Eight AI-Powered Strategies To Transform Your Marketing Strategy

AI-driven marketing helps businesses stay competitive and ready for future challenges.

www.forbes.com/sites/forbestechcouncil/2024/07/22/eight-ai-powered-strategies-to-transform-your-marketing-strategy

How Generative AI Will Change Sales

AI is revolutionizing business, so entrepreneurs and SMBs need to upskill to stay competitive.

hbr.org/2023/03/how-generative-ai-will-change-sales

AI is confusing — here’s your cheat sheet

What the words behind generative AI tools actually mean.

www.theverge.com/24201441/ai-terminology-explained-humans

New Data Shows an Urgent Need for AI Literacy

As AI continues to advance at breakneck speed, a critical gap is emerging in the business world—a lack of AI literacy.

www.marketingaiinstitute.com/blog/ai-literacy-education-training

Shaping AI to improve the way small business owners work

AI helps small businesses focus on high-value tasks by automating routine work.

www.techradar.com/pro/shaping-ai-to-improve-the-way-small-business-owners-work

Survey: Women are eager to use gen AI tools, even as they are ‘vastly underrepresented’ in AI

68% of women have used at least one gen AI tool and 61% said they wanted to learn more about AI tools and applications.

venturebeat.com/ai/survey-women-are-eager-to-use-gen-ai-tools-even-as-they-are-vastly-underrepresented-in-ai

Why traditional marketing systems can’t keep up with AI and what to do about it

AI is shifting marketing from an apprentice-based system to an automated, data-driven approach.

martech.org/why-traditional-marketing-systems-cant-keep-up-with-ai-and-what-to-do-about-it

Prompt of the Week:

I probably don’t need to say it but, there’s a lot of misinformation out there. Want to know if an article is true? This prompt can help. Depending on the chatbot, you can either paste a URL or copy paste the article.

Cross-reference key facts and claims with multiple reputable sources to confirm their accuracy and legitimacy of this news article. [Paste Article]

Just Because

💩 What not to do with AI & HR: Lattice having AI “employees”, not well received.
🍳 Eggs in Movies: For those of you not chronically online like me.
⛰️ Drones are cool but all I can think is, people hike this willingly?
🏃‍♂️ Hire a runner: Like the stats but not the work? Don’t trust any digital media!
🔥 Empowered AI: Check out my fresh page showcasing a Text Blaze walkthrough (perfect for prompt pros), a peek at my GPT model, and a sneak peek at my tech stack with a hefty dose of AI love!
👍️ Don’t keep all the fun to yourself. Share this newsletter

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