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AI-Powered Marketing Research: A Step-by-Step Guide

Level the Playing Field with Cost-Effective AI Tools

Author

Pallas Advisory
October 23, 2024 • Estimated Reading Time: 5 minutes

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Welcome, AI Strategists

💫 Current thoughts: Earlier this week I referred to Anthropic’s Claude as “he”. That started me down a rabbit hole of thought of how as humans we tend to anthropomorphize the inanimate. AI, in particular, is an interesting example of this and it’s only going to get more “human-like” as it evolves. Right now, by all accounts we are at level 2 of intelligence, just wait until we advance further. I have no real conclusion to this except that I know enough to know that I don’t know anything. Things are going to get more and more weird, y’all.

This Week's Breakdown

Weekly Blog

AI-Powered Marketing Research: A Step-by-Step Guide

Learn step-by-step how to leverage cost-effective AI tools like Perplexity, ChatGPT, and Claude to gain competitive insights, analyze customer behavior, and optimize your marketing strategy.

www.pallasadvisory.com/blog/ai-marketing-research-guide-step-by-step-competitive-edge

Conquer Content Creation with AI

Take your content generation with AI to the next level - make sure it stands out amongst all the generic output with these tips & tricks.

stan.store/PallasAdvisory/p/conquer-content-creation-with-ai

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Forget AI For Now: Your Business Needs To Get The Data Right First

I've learned that data readiness is the unsung hero of AI success in marketing. Before diving into AI, audit your data quality, break down silos, and establish clear governance. This foundation ensures AI delivers real value, not just flashy tech with flawed outputs.

www.forbes.com/councils/forbestechcouncil/2024/10/18/forget-ai-for-now-your-business-needs-to-get-the-data-right-first

How Marketing Teams Can Get Their Own Insights

AI is revolutionizing consumer research for marketers. I'm excited about how it reduces the 'cost-per-insight,' enabling teams without dedicated researchers to gather deep customer insights. This democratization of data will drive more customer-centric marketing strategies across businesses of all sizes.

martechseries.com/mts-insights/guest-authors/how-marketing-teams-can-finally-get-their-own-customer-insights-with-the-help-of-ai

Surprising Places AI Is Making A Big Impact

IMHO AI's real power lies in enhancing user experience behind the scenes. Start by identifying one area where AI can solve a pain point.

www.forbes.com/sites/darpanmunjal/2024/10/18/surprising-places-ai-is-making-a-big-impact

80% of customers are skeptical of AI use - here's what businesses can do

To build trust, we must clearly disclose AI use and maintain human oversight. It's about balancing innovation with customer comfort.

www.techradar.com/pro/80-percent-of-customers-are-skeptical-of-ai-use-heres-what-businesses-can-do

The CFOs of four big firms share their views on AI

AI's impact on business isn't just about efficiency—it's reshaping company culture. As a CFO noted, we may see 20% headcount reduction despite growth. For marketers, this means rethinking team structures and skills. Focus on upskilling and AI integration to stay competitive in this new landscape.

fortune.com/2024/10/17/cfo-instacart-siemens-energy-toast-elf-beauty-views-on-ai

Why Waiting For A Perfect Version Of AI Is The Wrong Approach For Your Business

I've learned that embracing AI's current capabilities, even with imperfections, can give SMBs a competitive edge. Start small with process automation to see immediate gains. Remember, AI improves over time, so waiting for perfection means missing out on valuable benefits now.

www.forbes.com/councils/forbestechcouncil/2024/10/16/why-waiting-for-a-perfect-version-of-ai-is-the-wrong-approach-for-your-business

Prompt of the Week:

Use AI to help you get some minutes/hours in your day back. Share your schedule, get feedback on how to save time. I’m sure one thing will be - less meetings. But if you use tools like Otter, Fireflies, etc - at least the recap/transcription/action items can be done for you. This definitely is a time-saver for me.

Audit my typical workday schedule: [insert schedule]. Suggest AI-powered productivity tools and techniques, explaining how each could save me time and improve efficiency.

Just Because

  • 🐶 Talk to your dog: AI collars for communication? hum…

  • 🐱 AI Pet? No need for a litter box with this one.

  • 🎹 Just relax: Jon Batiste’s take on Beethoven’s Für Elise

  • 🍭 Well This Sucks: To my friends getting ready for the job search—here's your essential survival kit. 🎉 

  • 😎 Don’t hog all the fun—sharing is caring, and it makes you look cooler too! Share this newsletter

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