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AI Research Smackdown: ChatGPT vs. Gemini vs. Perplexity—Who Wins?

Before you spend $200 on ChatGPT, read this breakdown of AI research tools—one free option might surprise you.

Author

Pallas Advisory
February 26, 2025 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: I hate to say it but if you are doing in depth research and you are doing it a lot, you might want to consider coughing up the $200/month for ChatGPT Pro. I did a bake off between the latest AI research models out there (to date) and you can see my findings in this week’s blog. I put ChatGPT, Gemini and Perplexity up against each other with the same prompts - while all outputs were good, the most detailed was ChatGPT but as a small business, that price tag is pretty high since I don’t have a consistent need for it. It was very interesting to see this in action though, click thru to see the raw outputs and my analysis to determine if it is something for you.

This Week's Breakdown

Weekly Blog

I Spent $200 on ChatGPT: An Honest Comparison of AI Research Tools

Is ChatGPT’s $200 Deep Research subscription really worth it? I tested it against Google Gemini ($20/month) and Perplexity (free) to compare research depth, accuracy, and cost-effectiveness. Discover which AI tool delivers the best insights for small business research and whether premium AI is truly necessary.

pallasadvisory.com/2025/02/25/ai-research-comparison-chatgpt-gemini-perplexity

AI News Roundup for SMB Decision-Makers and Marketing Professionals

This Tool Forecasts New Jobs That AI Will Create

JobsGPT, a free ChatGPT-powered tool that breaks down how AI might affect your job, now forecasts entirely new roles that might emerge in your field.

www.marketingaiinstitute.com/blog/future-of-work

73% Of Marketers Use Generative AI, Consumer Acceptance Up

A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.

www.searchenginejournal.com/73-of-marketers-use-generative-ai-consumer-acceptance-up/540597

Unlocking AI’s Potential: Overcoming Barriers To Adoption

I find that successful AI adoption isn't about the technology—it's about identifying the right business problems first.

www.forbes.com/councils/forbestechcouncil/2025/02/21/unlocking-ais-potential-overcoming-barriers-to-adoption

The most critical job skill you need to thrive in the AI revolution

I've noticed the real competitive advantage lies in human soft skills - especially clear communication. While everyone chases technical mastery, the leaders who can effectively connect AI outputs with human needs will drive the most business value.

www.zdnet.com/article/the-most-critical-job-skill-you-need-to-thrive-in-the-ai-revolution

The 3 AI Trends That Will Shape Tech In 2025

I'm seeing AI evolve from quick responses to deeper reasoning capabilities. For marketers, this means AI will soon handle complex strategy decisions, not just basic tasks.

www.forbes.com/councils/forbestechcouncil/2025/02/24/the-3-ai-trends-that-will-shape-tech-in-2025

Understanding the AI impact on employee workplace expectations

Understand the AI impact on employee workplace expectations and how technology reshapes team collaboration and productivity.

www.businessmanagementdaily.com/83085/understanding-the-ai-impact-on-employee-workplace-expectations

The AI Agent Revolution: How Entrepreneurs Can Prepare For The Future Of Web Traffic

For businesses that rely heavily on web traffic, the evolution of AI agents presents both a challenge and an opportunity.

www.forbes.com/councils/forbestechcouncil/2025/02/25/the-ai-agent-revolution-how-entrepreneurs-can-prepare-for-the-future-of-web-traffic

Prompt of the Week:

We all have to do it, email marketing. Brainstorm with AI to come up with a game plan. Remember, the more context you provide about your business, the better (and more actionable) the output will be.

 

As a small business owner in the [Industry], you're looking to improve your email marketing campaigns using AI. Your goals are to increase open rates, personalize content, and optimize send times.

Key Questions:
- How can AI analyze past email performance to suggest improvements?
- What AI tools can help in crafting personalized email content?
- How can AI determine the optimal times to send emails to your audience?

Desired Output:
- A list of AI-driven email marketing tools suitable for small businesses
- Strategies for implementing AI to enhance email personalization
- Methods to analyze and act on AI-generated insights for email campaigns

 

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