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Struggling to Choose the Right Search Tool? Here’s Your Answer

Struggling to Choose the Right Search Tool? Here’s Your Answer

Choosing between Google, OpenAI, or Perplexity for your business? Find the perfect search tool now.

Pallas Advisory
November 06, 2024 • Estimated Reading Time: 5 minutes

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Welcome, AI Strategists

💫 Current thoughts: ChatGPT’s release of search within its chatbot last week and Perplexity’s increasing web traffic - search as we have traditionally done it for quite some time is changing - not to mention SEO and SEM. I did a test drive between traditional Google, ChatGPT and Perplexity on a few search scenarios just so I could get it in my head what’s what. Read my results in this week’s blog see my outputs between each tool.

Weekly Blog

Google vs. OpenAI vs. Perplexity: Which AI Search Engine Best Supports Your Marketing Goals?

With the launch of the search function in OpenAI's ChatGPT, there are now numerous ways to access the information. I conducted a comparison between traditional Google, Perplexity, and ChatGPT. Check out this week’s blog to discover which tool excels in different types of searches.

www.pallasadvisory.com/blog/ai-search-guide-google-openai-perplexity

AI News Roundup for SMB Decision-Makers and Marketing Professionals

How To Maintain Consumer Trust In The AI Era

I've found that transparency in AI use builds consumer trust. To implement this: clearly disclose when AI is used, explain its purpose in simple terms, and prominently display this information. This approach helps maintain customer relationships while leveraging AI's benefits for your business.

www.forbes.com/councils/forbestechcouncil/2024/11/05/how-to-maintain-consumer-trust-in-the-ai-era

How AI is revolutionizing time management for entrepreneurs and small business owners

Let the robots handle anything you don’t have the time for.

mashable.com/article/ai-and-time-management

AI And The Human Workforce: A Symbiotic Partnership

AI won't replace marketers; it will enhance our capabilities. By embracing AI as a collaborative tool, we can improve efficiency and creativity in our campaigns. The future of marketing lies in human expertise amplified by AI.

www.forbes.com/councils/forbestechcouncil/2024/10/31/ai-and-the-human-workforce-a-symbiotic-partnership

Want to future-proof your career? Learn how to strategically upskill in a fast-changing job market

Up to 375 million workers globally may need to learn new skills or even switch careers by 2030 because of the rise of automation, artificial intelligence and machine learning, according to a report.

www.theglobeandmail.com/business/careers/article-want-to-future-proof-your-career-learn-how-to-strategically-upskill-in

Is AI Really Made For Small Business?

Business owners are asking themselves: Is AI really meant for small- and mid-sized businesses (SMBs)? The answer is yes—here's why.

www.forbes.com/councils/forbestechcouncil/2024/11/04/is-ai-really-made-for-small-business

Prompt of the Week:

This is a good starting point for any brainstorming session to develop a strategy/unique value proposition for your product or service. Remember - don’t accept the first output but have a conversation to get what you need.

I need to craft a unique value proposition for our [product/service] in a market increasingly influenced by AI. Guide me through questions about our offering, target audience, and AI integration, then help formulate a compelling statement.

Just Because

🐳 Humans “talk” to Whales: All I can think about is Star Trek…
🏕️ Oregon Trail: Ready for a live action movie?
🙊 X to Voice: Want to know what your Twitter feed sounds like?
🛕 Mayan Ruins: New (to us) ruins uncovered in Mexico
🍭 Well This Sucks: To my friends getting ready for the job search—here's your essential survival kit. 🎉
😎 Don’t hog all the fun—sharing is caring, and it makes you look cooler too! Share this newsletter

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