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Unlock AI's Potential: Your 10-Step Roadmap to SMB Marketing Mastery

Unlock AI's Potential: Your 10-Step Roadmap to SMB Marketing Mastery

Feeling overwhelmed by AI? Our beginner-friendly guide breaks it down into 10 actionable lessons...

Pallas Advisory
September 18, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

💫 Current thoughts: There’s a lot going on in AI. I often hear a lot about not knowing where to start. My biggest advice - start small, get your wins and expand. I write about it more in this week’s blog. I always say change is hard and adapting to AI is definitely a change but, to remain competitive in our careers and our businesses, we all need to get on board.

Weekly Blog

10 Essential Lessons for AI-Powered SMB Marketing: A Beginner's Roadmap to Success

Master AI-powered marketing for your SMB in 10 easy lessons. Learn to leverage ChatGPT, Claude, and Perplexity to boost ROI, create compelling content, and outpace competitors. Your AI marketing journey starts here.

www.pallasadvisory.com/blog/ai-smb-marketing-roadmap

Conquer Content Creation with AI

Transform overwhelm into output: AI-powered content mastery for busy marketers and SMB owners

stan.store/PallasAdvisory/p/conquer-content-creation-with-ai

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Embracing AI: A Strategic Path Forward

As organizations simplify complexity with AI, they reduce friction, drive innovation and accelerate business transformation.

www.forbes.com/councils/forbestechcouncil/2024/09/17/embracing-ai-a-strategic-path-forward

How the AI workplace will change your office

Artificial intelligence is changing everything, especially your office. Consequently, you should prepare for yours to turn into an AI workplace.

technology.inquirer.net/137142/how-the-ai-workplace-will-change-your-office

How to Implement AI — Responsibly

Researchers determined that, although data engineers and data scientists typically take on most responsibility from conception to production of AI development lifecycles, non-technical leaders can play a key role in ensuring the integration of responsible AI.

hbr.org/2024/05/how-to-implement-ai-responsibly

Salesforce’s agentic AI platform to transform business automation

CRM giant’s Agentforce lets organizations build and deploy autonomous agents to automate business processes through advanced learning and data integration.

www.computerweekly.com/news/366610853/Salesforces-agentic-AI-platform-to-transform-business-automation

Why do women use AI less than men?

The gender gap in AI usage isn't just a diversity issue—it's a missed opportunity. Bridging this divide could unlock untapped creativity and problem-solving potential in the workforce.

the-decoder.com/why-do-women-use-ai-less-than-men

How The Fear Of Letting Go Is Sabotaging How We Use AI At Work

I believe that technical hurdles aren’t what’s holding us back. The true blocker is something much more basic, even primal. It’s our fear of letting go.

www.forbes.com/councils/forbestechcouncil/2024/09/16/how-the-fear-of-letting-go-is-sabotaging-how-we-use-ai-at-work

Balancing AI And Human Expertise: The Key To Impactful Digital Transformation

The future of work is a partnership between humans and AI, where each enhances the other's strengths.

www.forbes.com/councils/forbestechcouncil/2024/09/12/balancing-ai-and-human-expertise-the-key-to-impactful-digital-transformation

A New Survey Shows the Biggest Challenges Marketers Are Facing In Adoption of AI

Lack of education and training is the biggest AI adoption challenge for marketers, per 2024 survey.

www.digitalinformationworld.com/2024/09/a-new-survey-shows-biggest-challenges.html

For AI Adoption Success, Focus On These Five Critical Value Drivers

The complexity of implementation, technological change and the challenge of aligning AI initiatives with strategic goals can all contribute to AI projects falling short.

www.forbes.com/councils/forbestechcouncil/2024/09/13/for-ai-adoption-success-focus-on-these-five-critical-value-drivers

Prompt of the Week:

This is one of those productivity prompts. Collaboration with AI can really lighten your load, let you focus on strategy and high-level things that demand your experience. This is one of those posts that the more detail and information you give, the better your output so if you have previous data, share it with AI to get more personalized recommendations.

I'm a [type of business] owner targeting [ideal customer profile]. Help me create a month's worth of social media content that integrates AI-driven insights. Include post ideas, optimal posting times, and hashtag suggestions.

Just Because

🥖 Crazy AI video: Why are they picking on Tom Cruise? You see the wildest stuff on Twitter.
🎙️ AI Gen Music Video: 90’s Romcom Pop
💯 Time’s 100 Most Influential People in AI
🚽 Well This Sucks: To my pals gearing up for the job hunt—here’s your survival kit 🎉 Check out this playlist for the grind and a cheat sheet to crack the corporate code. You've got this! 💪
👍️ Don’t keep all the fun to yourself. Share this newsletter

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