Unleashing the Power of AI

A Step-by-Step Guide for Marketing Pros and SMB Leaders

Author

Pallas Advisory
April 10, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

Welcome to the AI Strategist's latest edition. Dive into this weekly guide crafted to help you smoothly navigate the ever-evolving AI revolution. Discover effective strategies to foster growth in SMB and enhance resilience in your marketing career.

💫 Current thoughts: Getting started with AI can be tough. How can you pilot something in your current workflow? Guess, what? I have a solution. Read this week’s blog and then check out the Pallas Advisory AI Pilot Project Launchpad. I’ve gathered some key resources, based on my experience and research, to help kick start piloting AI.

This Week's Breakdown

Weekly Blog

Unleashing the Power of AI: A Step-by-Step Guide for Marketing Pros and SMB Leaders

Unlock the power of AI for your marketing strategy with this comprehensive, step-by-step guide. Learn how to identify high-impact use cases, assess data readiness, assemble your AI team, and launch your first pilot project. Discover low-code tools and proven strategies to overcome common challenges.

www.pallasadvisory.com/blog/how-to-launch-your-first-ai-pilot-project-a-step-by-step-guide

AI News Roundup for SMB Decision-Makers and Marketing Professionals

We’re Focusing on the Wrong Kind of AI Apocalypse

Organizations must make conscious decisions about how to use AI to empower workers and create better environments, rather than resorting to layoffs and surveillance.

time.com/6961559/ethan-mollick-ai-apocalypse-essay

Big Tech companies form new consortium to allay fears of AI job takeovers | TechCrunch

Well, well, well, looks like the Big Tech players are trying to save face by forming a "consortium" to address AI's impact on jobs. But let's be real, their track record doesn't exactly inspire confidence, does it?

techcrunch.com/2024/04/04/big-tech-companies-form-new-consortium-to-allay-fears-of-ai-job-takeovers

The Ground Truth: Generative AI's Role in Modern Marketing Strategies

Peek behind the curtain of generative AI in marketing to see how companies are truly leveraging AI for customer engagement.

www.cmswire.com/digital-marketing/beyond-hype-practical-applications-and-limits-of-generative-ai-in-marketing

AI Chatbots Are Here to Stay. Learn How They Can Work for You

Start getting familiar with generative AI tools like ChatGPT. The world is moving forward, and you need to be ready to move with it.

www.cnet.com/tech/computing/features/ai-chatbots-are-here-to-stay-learn-how-they-can-work-for-you

Why data quality is critical for marketing in the age of GenAI

Marketers envisioning a seamless, magical customer experience must recognise that AI's effectiveness depends on high-quality underlying data.

www.artificialintelligence-news.com/2024/04/04/why-data-quality-critical-marketing-age-of-genai

Sam Altman Says AI Will Handle “95%” of Marketing Work Done by Agencies and Creatives

This is an article from March. Have you all see this? I don’t think this means we get rid of 95% of marketing but we shift focus.

www.marketingaiinstitute.com/blog/sam-altman-ai-agi-marketing

Council Post: How AI Is Changing The Role Of CMOs

AI is reshaping marketing for CMOs, presenting unique opportunities and challenges. To succeed, CMOs must enhance skills, manage expectations, and address ethics when using AI to boost efficiency and enhance customer experiences.

www.forbes.com/sites/forbesbusinesscouncil/2024/04/03/how-ai-is-changing-the-role-of-cmos

What Makes a Company Successful at Using AI?

Companies across industries are racing to harness the power of AI, but not all are winning. A recent study reveals the key strategies that set AI leaders apart, from strong governance to strategic partnerships.

hbr.org/2022/02/what-makes-a-company-successful-at-using-ai

Prompt of the Week:

Learning - the 80/20 Rule: There's a lot happening these days. Need a quick lesson on a topic? Let your preferred chatbot lend a hand.

I’m interested in [TOPIC]

Share the most crucial 20% insights about this subject to help me grasp 80%.

Just Because

  • 🍝 Barilla is taking pasta to a whole new level with their Al Bronzo Soundtrack. It's like they looked at their pasta and said, "You know what this needs? Its own personal theme music.”(link)

  • 🌼 Super blooms are back, if you have never seen this, go! (link)

  • 🤧 Hum, no reason, map of worst cities for pollen (link)

  • 💌 Enjoying this content but craving daily updates? Hop on over to my company page, Pallas Advisory, on LinkedIn for your fix. I dish out relevant articles and daily musings there! (link)

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