AI Strategist
Posts
Building a Winning AI-Powered Marketing Tech Stack

Building a Winning AI-Powered Marketing Tech Stack

Optimize Your Marketing Efforts

Pallas Advisory
May 01, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

💫 Current thoughts: If you are getting an assist from an AI Chatbot (think ChatGPT, Perplexity, Claude) the word DELVE is a key giveaway. 200% growth in usage between 2021 and 2022 when ChatGPT was introduced. Just saying…

Weekly Blog

Building a Winning AI-Powered Marketing Tech Stack

Discover how to build a winning AI-powered marketing tech stack to optimize your marketing efforts, personalize customer experiences, and drive growth.

www.pallasadvisory.com/blog/building-a-winning-ai-powered-marketing-tech-stack

Get Up to Speed, Quickly

📚️ Your Brain: I’ve got a lot of ideas for an AI mastery course that is
self-paced aimed at you all. Would love your thoughts and
opinions to help shape this training to be the most impactful.

AI News Roundup for SMB Decision-Makers and Marketing Professionals

3 Areas Where AI Will Boost Your Competitive Advantage

The question is no longer if a company should use AI, but where it brings the greatest competitive advantage. Companies that leverage AI to sharpen predictions, enhance efficiencies, and optimize real-time decision-making in areas such as pricing and stock control will gain a significant competitive edge over those hesitant to embrace this transformative technology.

hbr.org/2021/12/3-areas-where-ai-will-boost-your-competitive-advantage

Democratizing Innovation: Why Some SMBs Are Outshining Enterprises in AI Implementation

By leveraging AI tools to automate tasks, gain insights, and improve customer experiences, SMBs are demonstrating remarkable agility and innovation, outpacing even larger enterprises in AI implementation.

www.salesforce.com/news/stories/small-business-ai-success

13 Principles for Using AI Responsibly

To make the most of AI's capabilities and handle risks while supporting a productive team, leaders should adopt key principles such as informed consent, shared interests, continuous training, data privacy, and regulatory compliance. Read more.

hbr.org/2023/06/13-principles-for-using-ai-responsibly

How to build the skills needed for the age of AI

To thrive in the AI era, folks gotta be all about that continuous learning and upskilling. Policymakers, educators, and industry heads should team up to cook up some hands-on training programs that fit the bill for the changing job scene. This way, the workforce will have the right skills to make the most of AI for boosting the economy and personal wins.

www.freethink.com/robots-ai/ai-skills

A Small Businesses Roadmap For Safe And Secure AI

While businesses shouldn’t shy away from using generative AI in operations, it’s important to implement it with security top of mind.

www.forbes.com/sites/forbestechcouncil/2024/04/30/a-small-businesses-roadmap-for-safe-and-secure-ai/?sh=6ccf4ce91dd8

The Future of Generative AI: Trends, Challenges, & Breakthroughs

As generative AI rapidly evolves, stakeholders must address challenges and opportunities, fostering responsible innovation and inclusive strategies to harness AI's power for a better future.

www.eweek.com/artificial-intelligence/future-of-generative-ai

10 Practices To Prepare Marketing For GenAI's Disruptive Impact

There's no doubt that GenAI will hugely impact marketing in both productivity and staffing. Read our blog to find out how to prepare for the shift to AI.

blogs.idc.com/2024/04/26/10-practices-to-prepare-marketing-for-genais-disruptive-impact

Strategizing AI: A Leadership Playbook For Competitive Edge

Harness AI for a strategic edge in business. Learn best practices for AI implementation, data readiness, workforce upskilling, and ethical use to drive innovation.

www.forbes.com/sites/paolacecchi-dimeglio/2024/04/26/strategizing-ai-a-leadership-playbook-for-competitive-edge/?sh=47b688517073

Mastering human-AI interaction poised to become a critical job skill across professions

Generative AI is on the fast track to becoming a game-changer in technology, ready to shake up the economy and job scene. Getting the hang of human-AI interaction will be crucial for all workers, enabling them to make the most of AI for boosting productivity, sparking innovation, and personal development in the ever-evolving tech world.

the-decoder.com/mastering-human-ai-interaction-poised-to-become-a-critical-job-skill-across-professions

Prompt of the Week:

Editorial Calendar: Organize your content automatically. I use this one personally, with some edits, to keep me on track.

I need to create a 3-month content marketing editorial calendar for my <type of business/product/service> targeting <target audience details>.

Identify 4-6 core topic clusters that align with my audience's <key interests, needs, pain points, and aspirations>. For each topic cluster, generate ideas for 8-10 specific pieces of content across various formats, such as <blog posts, videos, podcasts, infographics, etc.>.

Organise the content ideas into a calendar outlining publishing dates, channels, and relevant keywords. Ensure the mix of topics and formats will effectively support my goals of <e.g., driving traffic, generating leads, building brand authority>.

Just Because

🐋 Can AI Help Us Talk to Whales: Very cool video on this topic.
🧠 Chat GPT now remembers details shared in chats. This means you'll get more personalized responses tailored to your preferences. (Paid users)
🎦 AI Video: Sora has yet to be released for public use, but its performance is remarkable. As marketing roles evolve, so too will AI impact film production.
👀 The Eyes have it: Fun quiz, how are you at reading emotions?
🚀 AI Pilot Project Launchpad. I've rounded up top-notch resources to get you from 0 to AI hero! Let's kick off this AI adventure together!
💌 Like what you’re reading and hungry for daily updates? Jump into my company page, Pallas Advisory, on LinkedIn for some juicy articles and musings! (link)
👍️ Don’t keep all the fun to yourself. Share this newsletter