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Exposed: AI Trickery and How to Outsmart It

Exposed: AI Trickery and How to Outsmart It

Deepfakes, voice cloning, AI scams - arm yourself with knowledge. Discover practical tips to stay safe in the AI age.

Pallas Advisory
November 13, 2024 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: The tools and methods of delivery for digital media keep getting more and more sophisticated. Even when the images are real, now folks tend to think the extraordinary are AI. Case in point - the devastating floods in Spain - I wish those were AI generated, they aren’t. We all need to be aware about how AI is now making it even harder to know what’s real versus what’s fake. I write a bit about it in this week’s blog.

Weekly Blog

AI Trickery Exposed: Your Survival Guide in the Age of Digital Deception

Protect yourself from AI-powered threats in our digital deception survival guide. Learn to identify deepfakes, AI-generated content, and sophisticated scams. Get practical cybersecurity tips, quick action checklists, and insights on responsible AI use. Stay smart and safe in the rapidly evolving AI

www.pallasadvisory.com/blog/ai-trickery-exposed-digital-deception-survival-guide

AI News Roundup for SMB Decision-Makers and Marketing Professionals

A Roadmap to AI Utopia

The future of AI will be decided by what we guide this powerful tool toward, writes Vinod Khosla.

time.com/7174892/a-roadmap-to-ai-utopia

What Is an AI Agent For Small Business?

IMHO the term Agent is still undefined or murky but this article spells out how (with salesforce, of course) to automate the mundane for SMB.

www.salesforce.com/blog/ai-agent-for-small-business

The Human AI Symphony: The Future Of Work In The Age Of AI

To fully leverage AI’s potential, executives must play a pivotal role. AI is not just a tool—it’s a business-wide driver of value that requires active leadership.

www.forbes.com/councils/forbestechcouncil/2024/11/08/the-human-ai-symphony-the-future-of-work-in-the-age-of-ai

Strengthen Marketing Campaigns With AI: A Step-by-Step Guide

By analyzing performance data across platforms, AI can dynamically adjust budget allocation to favor high-ROI channels. This ensures marketing spend is always optimized for maximum impact.

www.grammarly.com/blog/writing-with-ai/ai-marketing-campaigns

Future of AI (AI roundup at Financial Times)

Why it is too soon to call the hype on AI’s productivity promise; how doctors are using of AI to improve healthcare; and employers are pioneering AI tools to plug skills gaps. (More in this series follows on November 14).

www.ft.com/reports/future-ai

AI may displace 3m jobs but long-term losses ‘relatively modest’, says Tony Blair’s thinktank

I believe AI's impact on jobs will be more nuanced than headlines suggest. While it may displace some roles, it's likely to create new opportunities and boost productivity. For marketers and SMBs, the key is to focus on upskilling and leveraging AI to enhance, not replace, human creativity.

www.theguardian.com/technology/2024/nov/08/ai-may-displace-3m-jobs-but-long-term-losses-relatively-modest-says-thinktank

Navigating The Ethics Of AI: Is It Fair And Responsible Enough To Use?

By prioritizing unbiased data and transparent decision-making, we can build trust with customers and gain a competitive edge.

www.forbes.com/councils/forbestechcouncil/2024/11/08/navigating-the-ethics-of-ai-is-it-fair-and-responsible-enough-to-use

Prompt of the Week:

Customer reviews, give AI a chance to analyze and identify patterns, even create a dashboard for your review. I prefer Anthropic’s Claude for this type of work.

Analyze this batch of customer reviews: [paste multiple reviews]. Identify patterns in feedback, sentiment trends, and suggest data-driven strategies to improve our product and marketing based on this analysis.

Just Because

👨‍🍳 Breaking Bad: Want to see how much time Walter White would have gotten?
🪦 Secret to long life? Apparently it is to lie! (this year’s Ig Nobel prize winners)
🐋 Whale Anniversary: This is legendary in Oregon (where I live). Original
🍭 Well This Sucks: To my friends getting ready for the job search—here's your essential survival kit. 🎉
😎 Don’t hog all the fun—sharing is caring, and it makes you look cooler too! Share this newsletter

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