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Stop Wasting Time on AI Inconsistencies—Get Results You Can Trust

Stop Wasting Time on AI Inconsistencies—Get Results You Can Trust

Discover simple techniques to eliminate AI inconsistencies and protect your brand’s message

Pallas Advisory
November 20, 2024 • Estimated Reading Time: 5 minutes

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Welcome, AI Strategists

💫 Current thoughts: By now, most of us have used AI chatbots once or twice but, do you notice inconsistent outputs? I do. Figuring out a repeatable process can improve productivity and keep things consistent—saving you a lot of time. These chatbots, like Claude and ChatGPT, are particularly sensitive to minor changes in phrasing. I’ll walk you thru it in this week’s blog and then I plug a tool I’ve been using forever, Text Blaze - it’s a free Chrome extension that can help with this.

Weekly Blog

Why Your AI’s Inconsistencies Cost You—and How to Stop It

Struggling with unpredictable AI results in your marketing? Learn how to control AI’s output, protect your brand voice, and cut costs with practical strategies like prompt libraries and example-based inputs. Make AI a consistent asset to your team.

www.pallasadvisory.com/blog/control-ai-consistency-brand-voice

AI News Roundup for SMB Decision-Makers and Marketing Professionals

How to revolutionize your market segmentation with genAI | MarTech

AI-driven segmentation can be a game-changer for uncovering unique market opportunities. By using multiple AI models and meta-prompting, we can validate findings, avoid blind spots, and predict segment profitability.

martech.org/how-to-revolutionize-your-market-segmentation-with-genai

AI-Powered Operations As A Business Differentiator

I believe reimagining operations with AI isn't just about efficiency—it's a chance to transform customer experiences. For marketers, this means rethinking how we deliver value.

www.forbes.com/councils/forbestechcouncil/2024/11/15/ai-powered-operations-as-a-business-differentiator

What Is An AI Agent?

I've noticed many marketers get caught up in the AI agent hype, but here's what matters: These tools still need human guidance for planning, monitoring, and improvement. The real opportunity isn't in full automation - it's in learning to build and direct these agents effectively.

www.marketingaiinstitute.com/blog/what-is-an-ai-agent

How To Make AI Meaningful For Small Businesses

AI can be a game-changer for SMBs, acting as a virtual 'dream team' to handle tasks like marketing and finance.

www.forbes.com/councils/forbestechcouncil/2024/11/15/how-to-make-ai-meaningful-for-small-businesses

How autonomous AI pipelines will transform marketing campaigns

I see marketing AI evolving beyond single-task tools toward autonomous campaign pipelines. Success will depend less on mastering individual AI tools and more on developing the strategic skills to orchestrate these systems. (I’m writing about this in my blog next week)

martech.org/how-autonomous-ai-pipelines-will-transform-marketing-campaigns

Marketers link AI to revenue growth and plan to increase 2025 investments

As 94% of marketers link AI to revenue growth, it's clear: embracing AI isn't just about staying current—it's about driving business results. Now's the time to invest in AI training for your team.

martech.org/marketers-link-ai-to-revenue-growth-and-plan-to-increase-2025-investments

Prompt of the Week:

Plan in advance, get your content strategy done up front. This simple prompt can be the start of a conversation with AI to get some ideas out there. Remember, the more context you add, the better the output. Don’t accept the first generation.

I'm launching a newsletter for our [industry] customers. Plan the first 5 issues with themes exploring how AI is transforming our industry. Include content ideas and subject lines optimized for high engagement.

Just Because

📞 AI Phones: Fight scammers by wasting their time
🐶 Robot Dog Patrol: Spotted at Mar-a-Lago. All I can think about is this
✈️ 🚂 🚗 Holiday travel: If you are in the US, have fun with the travel next week
🍭 Well This Sucks: To my friends getting ready for the job search—here's your essential survival kit. 🎉
😎 Don’t hog all the fun—sharing is caring, and it makes you look cooler too! Share this newsletter

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