Experience + AI: A Winning Marketing Strategy

Understand how to blend your marketing skills with AI for optimal results. Dive into the full article.

Author

Pallas Advisory
June 12, 2024 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: Everyone’s supposed to be writing about Apple, right?? I guess I will too. Essentially, Apple will put AI into the hands of the average person by integrating ChatGPT into Siri (of course that is if you have an iPhone). IMHO this essentially delivers on the promise of Siri that I always thought it should be. Probably not a super hot take, but that’s that. We’ll have to wait a bit though, not readily available yet. I’m still waiting on the updated ChatGPT voice experience so I’m not holding my breath here.

This Week's Breakdown

Weekly Blog

Generative AI: Why Your Experience is Your Greatest Asset

While generative AI may seem like a novel technology, it represents a new way of working – one where your existing experience and expertise are more valuable than ever. The key takeaway? Don't expect junior employees to be the sole guides in teaching senior professionals how to effectively utilize generative AI. 

www.pallasadvisory.com/blog/experience-matters-navigating-ai-marketing

25 Common Marketing AI Use Cases

Not sure where to start with AI? I’ve crafted a PDF with the 25 most common marketing use cases for SMBs including difficulty level and suggested tools.

www.pallasadvisory.com/s/eBook-25-AI-Use-Cases

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Small Business Automation: Which Tasks To Outsource To AI (And Which To Keep Human)

Successful automation is all about finding the right balance.

www.forbes.com/sites/forbesbusinesscouncil/2024/06/10/small-business-automation-which-tasks-to-outsource-to-ai-and-which-to-keep-human

Unleashing AI in martech: A guide to cross-functional collaboration

Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success.

martech.org/unleashing-ai-in-martech-a-guide-to-cross-functional-collaboration

Embracing The AI Revolution: The Future Of Successful Career Changes

AI is here to stay. Stepping out of your comfort zone learning AI and automation skill sets secure your position in your industry.

www.forbes.com/sites/cherylrobinson/2024/06/10/embracing-the-ai-revolution-the-future-of-successful-career-changes

Perplexity vs. ChatGPT: Which AI tool is better? [2024]

Perplexity AI excels at finding web information, while ChatGPT remains a versatile general-purpose assistant.

zapier.com/blog/perplexity-vs-chatgpt

How AI Is Changing The Employment Landscape

Can we balance AI's job-creating magic with the chaos it inevitably brings to the workplace?

www.forbes.com/sites/forbesbusinesscouncil/2024/06/07/how-ai-is-changing-the-employment-landscape

Unlocking The Potential Of Advanced AI For Business Innovation

How can businesses prepare for and benefit from the early stages of AI adoption?

www.forbes.com/sites/forbestechcouncil/2024/06/06/unlocking-the-potential-of-advanced-ai-for-business-innovation

Is Your Marketing Org Ready For Generative AI?

Here are four data fundamentals to master that will help you get the most out of your investment in generative AI.

www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2024/06/07/is-your-marketing-org-ready-for-generative-ai

Getting Value From Predictive AI: How To Find High-ROI Opportunities

Without a thoughtful, ROI-focused approach underlying your AI strategy, your organization will waste resources and watch initiatives wither.

www.forbes.com/sites/forbestechcouncil/2024/06/11/getting-value-from-predictive-ai-how-to-find-high-roi-opportunities

How To Survive In An AI World

Always choose AI solutions that allow for flexibility and quick pivots.

www.forbes.com/sites/forbestechcouncil/2024/06/11/how-to-survive-in-an-ai-world

Prompt of the Week:

RISEN: The RISEN prompt is like a roadmap for AI prompts, helping to craft clear, detailed, and effective instructions for AI models. RISEN stands for Role, Instructions, Steps, End Goal, and Narrowing. It's like giving the AI a recipe to follow, ensuring it delivers accurate and relevant results.

Below is an example of what that might look like:

Role: As a Product Expert

Instructions: Develop a comprehensive user guide for our new project management software designed for small and medium-sized businesses.

Steps: 1 - Provide a brief overview of the software and its key features. 2 - Detail the steps for setting up an account and navigating the dashboard. 3 - Explain how to use the main features like team collaboration. 4 - Cover advanced functions like reporting. 5 - Create a section for common issues and FAQs.

End Goal: Help users effectively use the software to maximize productivity and collaboration.

Narrowing: Focus on clarity and simplicity.

Just Because

  • 🤌 Concise: Ever get a long winded response from your chatbot? Tack this onto your prompt, “Be Concise,” to improve output.

  • 🌜️Moonmoon: I learned a new word this week.

  • 🥗 AI Food: Type in your ingredients and get a recipe. I’m so not a cook, let me know if this is decent 🙂 

  • 🏗️ Roman Concrete: We're still taking notes from the Romans, the OGs of self-healing concrete!

  • 🎨 Brandkit Color Palette Generator: If you need to create a color palette for your business, this GPT can help.

  • 🚀 AI Pilot Project Launchpad. Want AI but not sure where to start?? I’ve got you covered. Check out my tools and templates.

  • 👍️ Don’t keep all the fun to yourself. Share this newsletter