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First Look: Why Google's Deep Research Will Transform Your Marketing Strategy

First Look: Why Google's Deep Research Will Transform Your Marketing Strategy

See how I turned a week-long competitor analysis into 2 minutes of actionable insights (and what this means for your marketing team)

Pallas Advisory
December 18, 2024 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: Okay, if you are trying to keep up with all the AI releases and are overwhelmed, same. I guess that’s what a lot of us will be doing over the holidays. One recent release in particular, Google’s Gemini 1.5 Pro Deep Research - I cannot get over it. With the right prompting, you can get a research plan and have Google essentially go out and get your answers. Remember back in the day when you would ask multiple questions in Google search and then go look at each website?? No more. This has huge implications for our productivity but for search as well - the SEO/SEM game is really going to be different next year. I write more about it in this week’s blog and provide you some ideas as to how this could be used. It’s crazy good.

Weekly Blog

First Look: Why Gemini 1.5 Pro Will Transform Your Marketing Strategy

See how I turned a week-long competitor analysis into 2 minutes of actionable insights (and what this means for your marketing team) Google just released Gemini 1.5 Pro with Deep Research, and I immediately put it to the test with a real client challenge: comprehensive SEO and SEM competitor analysis.

pallasadvisory.com/2024/12/17/gemini-15-pro-marketing-strategy-guide

AI News Roundup for SMB Decision-Makers and Marketing Professionals

How 8 RevOps professionals use AI and automation

We ask eight RevOps professionals about their workflows to learn how they've integrated AI and automation tools to boost growth and optimize revenue operations.

zapier.com/blog/revops-ai-automation

The Future Of AI And The Role Of Women In Shaping It

I've learned that diverse AI teams catch bias issues that homogeneous groups miss - directly impacting marketing effectiveness. Read more in this article.

www.forbes.com/councils/forbestechcouncil/2024/12/16/the-future-of-ai-and-the-role-of-women-in-shaping-it

The most popular AI tools of 2024 (and what that even means)

I've noticed that while ChatGPT leads AI adoption, the real innovation is happening in specialized tools. Marketing success in 2025 won't come from chasing the biggest names, but from identifying niche AI solutions that solve your specific business challenges.

www.zdnet.com/article/the-most-popular-ai-tools-of-2024-and-what-that-even-means

Unlocking AI's ROI: How to justify the investment

Often I see businesses track GenAI usage but not its true impact. The key is defining specific use cases first, then measuring outcomes against business goals.

www.techradar.com/pro/unlocking-ais-roi-how-to-justify-the-investment

Goldman Sachs Reports Only 6.1% of U.S. Companies Using AI in Production

Despite AI adoption doubling among SMBs, only 13% of companies report strong returns on their AI investments. IMHO this disconnect stems from implementation, not technology.

finance.yahoo.com/news/goldman-sachs-reports-only-6-112307624.html

How Small Businesses Can Leverage AI Without Breaking the Bank

AI adoption works best when you start with revenue-driving activities first.

www.entrepreneur.com/science-technology/how-small-businesses-can-leverage-ai-without-breaking-the/483880

What Smart Companies Know About Integrating AI

Achieve big wins when you use AI for personalized customer engagement rather than one-size-fits-all marketing. The key is starting with a clear mission and building AI capabilities that enhance specific customer touchpoints - not trying to automate everything at once. Read more about it in this HBR article

hbr.org/2023/07/what-smart-companies-know-about-integrating-ai

Prompt of the Week:

Data and context will help you very quickly design a customer journey. I see this as a starting point in a conversation with a tool like ChatGPT.

Design a customer journey using AI-driven insights. How can AI improve touchpoints and personalization?

Just Because

🛸 My nerd is showing. There are tons of Star Trek Christmas compilations.
⛪️ A moment of calm: Yo-Yo Ma at the reopening of Notre Dame
🎅 For your work avoidance: Time’s list of the best TV Christmas episodes
🍭 Well This Sucks: To my friends getting ready for the job search—here's your essential survival kit. 🎉
😎 Don’t hog all the fun—sharing is caring, and it makes you look cooler too! Share this newsletter

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