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Feeling Overwhelmed? Here Are the AI Marketing Tools That Work

Feeling Overwhelmed? Here Are the AI Marketing Tools That Work

Struggling to find the right AI tools? I tested 20+ platforms to reveal what truly works for SMBs and solo entrepreneurs.

Pallas Advisory
December 11, 2024 • Estimated Reading Time: 5 minutes

Welcome, AI Strategists

💫 Current thoughts: There are so many tools and quite frankly promises out there around AI. I’ve tried my fair share for over a year now. Keeping the ones that work and jetting the ones that don’t. High level - no need for highly customized solutions until you’ve determined it’s a fit for your use case. Until then, the larger chatbots - think ChatGPT, Claude, Gemini - will work. And to truly automate and optimize your workflows to free up your time - get something like Zapier or Make (I use Zapier). I can’t tell you how much time I’ve saved. I write about it in more detail in my blog this week.

Weekly Blog

I Tested 20+ AI Marketing Tools So You Don’t Have To: Here’s What Actually Works

After testing 20+ platforms, I’ve uncovered the best no-code solutions to streamline your workflow and save time. Learn how to build an efficient marketing engine with actionable, tested advice tailored for SMBs and entrepreneurs.

www.pallasadvisory.com/blog/tested-ai-marketing-tools-no-code-workflow

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Is Your Mindset About Generative AI Limiting Your Professional Growth?

I've observed that most GenAI skepticism stems from how we use it, not what it can do. The key is treating AI prompting as a skill to develop over time - just like we learned to leverage search engines and social media for marketing success. Start with simple tasks and build complexity gradually.

hbr.org/2024/05/is-your-mindset-about-generative-ai-limiting-your-professional-growth

2025 could be the year AI grows up

I see AI agents as evolution, not revolution. While tech giants promise autonomous digital workers by 2025, real value will come from targeted applications in areas like customer service and supply chain. Smart businesses should focus on specific use cases rather than betting on complete workforce transformation.

qz.com/ai-agents-chatbots-artificial-intelligence-work-1851714587

A.I. Will Transform the Global Economy — if Humans Let It

By letting AI handle data analysis and pattern recognition, we can focus on what matters most: creative strategy and meaningful client relationships. It's about working smarter, not harder.

www.nytimes.com/2024/12/07/special-series/ai-transform-global-economy.html

How to reframe AI adoption to focus on outcomes, not tools

I've learned that successful AI adoption in marketing isn't about showcasing tools - it's about measuring impact on customer engagement. Start by mapping how AI enhances your existing martech capabilities, then focus reporting on specific outcomes like conversion lifts and personalization gains.

martech.org/how-to-reframe-ai-adoption-to-focus-on-outcomes-not-tools

Marketing In The Age Of AI: Are You Ready?

Here are some key recommendations to help marketers thrive in the age of AI.

www.forbes.com/councils/forbestechcouncil/2024/12/09/marketing-in-the-age-of-ai-are-you-ready

The Future Of TechOps With GenAI

Modern TechOps, with the help of GenAI, ensures that technology organizations strategically support the growth of businesses in an AI-driven market.

www.forbes.com/councils/forbestechcouncil/2024/12/10/the-future-of-techops-with-genai

How marketers can succeed with generative engine optimization

Marketers focusing solely on SEO are missing the bigger picture with AI search. By optimizing content for generative AI systems, brands can influence up to 52% of AI-cited sources. The key is creating high-quality, authoritative content that AI models naturally reference when answering queries.

martech.org/how-marketers-can-succeed-with-generative-engine-optimization

Prompt of the Week:

While referrals and reviews are valuable - every business is somewhat unique in their needs. Leverage AI to help you determine your needs to evaluate tools for your business. Cut thru the hype to figure out what you really need.

Evaluate a new AI tool for your business. What criteria should you consider to determine its fit, scalability, and ROI?

Just Because

🤖 Clone yourself: Pickle has clones so you don’t have to be in meetings IRL
🍰 You’ve heard of catfishing, what about snackfishing?
🎼 “Draw music with this website
🍭 Well This Sucks: To my friends getting ready for the job search—here's your essential survival kit. 🎉
😎 Don’t hog all the fun—sharing is caring, and it makes you look cooler too! Share this newsletter

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