Unlocking the Power of AI

ChatGPT, Zapier use case

Author

Pallas Advisory
May 29, 2024 • Estimated Reading Time: 4 minutes

Welcome, AI Strategists

💫 Current thoughts: In this week’s blog I break down a current use of AI that I have implemented. Overall, if you are struggling with AI and where to start - I suggest thinking about distinct tasks. For example, instead of thinking about AI just managing social media, focus instead on the discrete tasks within that project that AI could easily handle, like the repurpose of a blog to a tweet.

This Week's Breakdown

Weekly Blog

Unlocking the Power of AI: How I Transformed My Marketing with Automation

Discover how AI-powered marketing automation can transform your small business's social media strategy. Learn from my experience integrating AI tools like Claude, ChatGPT, and DALL-E 3 with Zapier to streamline content curation, creation, and promotion.

www.pallasadvisory.com/blog/unlocking-the-power-of-ai-how-i-transformed-my-marketing-with-automation

AI News Roundup for SMB Decision-Makers and Marketing Professionals

Why we’ll see more successful small businesses with AI

The future will be full of more small businesses. Read thoughts from HubSpot Co-Founder and CTO, Dharmesh Shah from LinkedIn on May 16, 2024.

www.hubspot.com/company-news/why-well-see-more-successful-small-businesses-with-ai

Is Your Job AI Resilient?

Experts highlight the importance of balancing tech skills with power skills for IT leadership. (I mentioned soft skills in last week’s blog - seems we are renaming them to power skills now 😀 )

hbr.org/2023/10/is-your-job-ai-resilient

The Critical Role of AI Literacy Across the Enterprise

AI literacy is essential for everyone to maximize the benefits of generative AI in your work or your business.

www.grammarly.com/business/learn/role-of-generative-ai-literacy

Elevating Conversational Marketing With Artificial Intelligence

AI-powered conversational marketing is changing the way businesses engage with customers.

www.forbes.com/sites/forbestechcouncil/2024/05/23/elevating-conversational-marketing-with-artificial-intelligence

How People Are Really Using GenAI

Gen AI can revolutionize marketing, but success hinges on asking the right questions.

hbr.org/2024/03/how-people-are-really-using-genai

Generative AI Will Change Your Business. Here’s How to Adapt.

Generative AI can transform marketing, but it needs proper implementation to be effective.

hbr.org/2023/04/generative-ai-will-change-your-business-heres-how-to-adapt

How To Solve AI’s ROI Problem

The key is to focus on soft ROI for initial AI projects, as this will steer your organization toward a sustainable, hard-ROI-oriented deployment of GenAI moving forward.

www.forbes.com/sites/forbestechcouncil/2024/05/23/how-to-solve-ais-roi-problem

The weirdest and coolest things OpenAI's new ChatGPT has done (so far)

OpenAI's new GPT-4 Omni can now verbally respond to voice commands. (though it isn’t quite public yet)

qz.com/openai-chatgpt-chatgpt4o-demo-scarlett-johansson-1851490304

An analysis of responses by ChatGPT, Claude, Copilot, Gemini, and Perplexity to some real-life questions and everyday tasks; Perplexity ranked first overall

Perplexity outperformed other AI chatbots like ChatGPT and Copilot in real-life task tests.

www.techmeme.com/240526/p10

Prompt of the Week:

Explainers/Analogies: Got a complex idea to explain? Make it easier to understand by simplifying and relating it - just throw in an analogy.

Come up with an analogy to explain to a total beginner [CONCEPT]:
Step 1: Understanding X
Step 2: Understanding Y
Step 3: Understanding Z

Just Because

  • 🍕Google Search Updates: By now you’ve seen the misstep yeah? I mean seriously, why would you train AI on Reddit? AI is supposed to make us smarter, right? Have you ever been on Reddit? 🤣 

  • 🖌️ Canva Updates: If you use Canva, a lot of updates just launched. We will just ignore this, won’t we?

  • 🎨 Brandkit Color Palette Generator: If you need to create a color palette for your business, this GPT can help.

  • 🚀 AI Pilot Project Launchpad. Want AI but not sure where to start?? I’ve got you covered. Check out my tools and templates.

  • 🖇️ I don’t post a lot on my personal but you can follow on my company page. I post these and other articles there.

  • 👍️ Don’t keep all the fun to yourself. Share this newsletter