Welcome, AI Strategists
💫 Current thoughts: You cannot keep up. Neither can I. Three frontier-class AI models shipped in eight days. LLM Stats counted 255 model releases from major labs in Q1 alone — three a day, every day, for three months.
The firehose isn't the problem. The lack of a filter is. So here's how I'm filtering this week.
The thing I'm actually paying attention to: Anthropic announced a model so capable at finding security vulnerabilities they decided not to release it publicly. They call it Mythos. Seventy-three percent success rate on expert-level hacking tasks — a year ago no model could do these at all. The technical detail isn't what's interesting. What's interesting is that we now have AI capability arriving faster than the workflows to absorb it. That gap — between what AI can produce and what your team can actually act on — is the thing I'm watching across every client engagement right now. It shows up in marketing dashboards, security findings, content pipelines. Same pattern, different surface.
The thing I'm letting pass: Three new frontier models in eight days (Opus 4.7, GPT-5.5, DeepSeek V4). I'm not testing all three. The only question worth asking is "would this make my current setup obviously worse?" If yes, swap. If no, ignore.
That's the whole game right now. Know your stack, know what would actually move it, ignore the rest.
What I published this week
Speaking of filtering — my post this week is about a different version of the same problem.
In today's rapidly evolving business landscape, a groundbreaking new analysis from Barron's has unveiled startling insights that every forward-thinking communications professional needs to harness. With 92% of the Fortune 500 now leveraging AI, this comprehensive deep-dive into the transformative patterns reshaping corporate communication serves as a wake-up call for those seeking to navigate today's complex landscape with intention.
Don't miss this paradigm-shifting opportunity to leverage these insights and elevate your communications strategy to the next level.
(That paragraph was the joke. The post is about exactly why.)
This Week's Breakdown
AI News Roundup for SMB Decision-Makers and Marketing Professional
Millions of people use Wispr Flow to give AI tools richer context by voice. 89% of messages sent with zero edits. Speak your prompts, skip the typing. Free on Mac, Windows, and iPhone. Try Wispr Flow free.
🐱 Ikea spent 26 years solving inflatable furniture, then handed final approval to a cat.
🧙 OpenAI had to literally write "no goblins" in its code — and the AI still needed reminding.
💸 Facebook is free to use, which is actually incredible given how efficiently it moves your money to strangers.
🏡 Bay Area housing market now accepts Anthropic equity, prayers, and a blood oath probably.
🤖 An AI deleted a startup's entire database — but at least it wrote a very sincere apology afterward.
👟 Nike spent years trying to break 2 hours. Adidas just did it with a shoe lighter than your phone charger.
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