2024 was about adoption. 2025 was about architecture. Here's the shift.
The gap between "uses AI" and "has a system for AI" is invisible — and enormous.
And what to do about it before Q1 planning locks in
Smart companies evolved from campaign metrics to relationship attribution. Here's the gap that's costing you customers.
20 minutes of procrastination solved my biggest daily frustration
The event streams that tell you "what caused this conversion?" also tell you "who's about to churn" - but nobody's running those queries.
You're not stuck with 2003 workflows. So why are you automating like you are?
MIT studied 300 AI deployments and found the pattern: operations automation delivers the highest ROI. Are you funding the wrong work?
We trust banks because they never delete transactions. Why do we let our marketing platforms overwrite our most valuable data every single day?
Forget the frameworks and roadmaps. The most valuable AI solutions are the ones you build by accident while avoiding real work. Here’s my confession.
The question isn't what to automate. It's what to build with the time you save.
4-step guide helps you redesign work to be human-led and AI-operated.
